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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.
Krafcik admits the Korean automaker is considering adding a four-door coupe to its lineup, possibly sharing some design elements of the HCD-14 Concept (shown above in Detroit). The brand's flagship Equus luxury sedan will receive a mild refresh, bowing at the New York Auto Show, and an updated Sonata is expected to follow on its heels. The executive dismissed suggestions of an upcoming current-gen V8 Genesis Coupe, saying the present platform cannot accommodate a V8, but an eight-cylinder engine or a turbocharged V6 is a possibility for its eventual successor.
Check out what the CEO had to say about Audi, why the new Honda Accord has Hyundai reconsidering a technology, and read a followup on the company's fuel-economy fiasco in the full interview at Automobile.

2015 Hyundai Sonata cheaper than last year, starts at $21,150*

Prices for the 2015 Sonata range from $21,150 for the 2.4-liter SE to $33,525 for the 2.0-liter, turbocharged Sport 2.0T.
The arrival of a new generation of a successful car is usually accompanied by a small surge in its price, ranging from a few hundred to a couple thousand dollars. Hyundai, though, is eschewing that practice, delivering its heavily redesigned Sonata for less than its predecessor. It's only a $300 difference over last year's base model, the Sonata GLS, but we don't think the savings will be lost on consumers. The move is part of a larger reshuffling of the Sonata line. The outgoing GLS trim has been replaced by the SE as the base car, while the 2.4-liter engine can now be ordered with the Sport trim. Meanwhile the 2.0T Sport is both the sole turbocharged offering, and tops off the Sonata pricing hierarchy.