2003 Honda S2000 Base Convertible 2-door 2.0l on 2040-cars

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UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Honda has more tricks in store for next Civic Type R

While we can only admire the current Honda Civic Type R from afar, the next version is slated to make its way to American showrooms. That's not expected to happen until 2017, but our friends over at CivicX.com got a sneak peek at the engine that will provide its motivation. And it looks to be shaping up to be a real firecracker. Honda's latest 2.0-liter inline-four is slated to take its advanced design even further. Not only will it combine a turbocharger with the company's signature VTEC variable valve timing system, but closer inspection of the pictured engine reveals that it will also feature an electric actuator on the wastegate as well as a bypass valve integrated into the compressor housing. Expect the new Type R to be even faster and more potent than the current version. That's saying a lot considering that the existing Type R already packs 306 horsepower and clocked the fastest time for a front-drive car at the Nurburgring – besting the Renaults and Seats that diced it for top honors until now. It'll surely be an expensive piece of kit, though, which brings us to another potential piece of good news. This engine is tipped to make it into the lower-level Civic Si as well, albeit in a somewhat detuned state. As it is, the outgoing Civic Si packs 205 horsepower, so there's plenty of room to improve before it starts threatening even the existing Type R, let alone the more potent model to come. All of which tells us that the Si will be no slouch either, and with those features will surely prove a favorite once again in the tuner crowd. Related Video:

Nissan, Honda and Mitsubishi will share EV components and AI research

TOKYO — Japanese automakers Nissan and Honda say they plan to share components for electric vehicles like batteries and jointly research software for autonomous driving. A third Japanese manufacturer, Mitsubishi Motors Corp., has joined the Nissan-Honda partnership, sharing the view that speed and size are crucial in responding to dramatic changes in the auto industry centered around electrification. A preliminary agreement between Nissan Motor Co. and Honda Motor Co. was announced in March. After 100 days of talks, executives of the companies evinced a sense of urgency. Japanese automakers dominated the era of gasoline engines in recent decades but have fallen behind formidable new players in green cars like Tesla of the U.S. and ChinaÂ’s BYD. “Companies that donÂ’t adapt to the changes cannot survive,” said Honda Chief Executive Toshihiro Mibe. “If we try to do everything on our own, we cannot catch up.” Nissan and Honda will use the same batteries and adopt the same specifications for motors and inverters for EV axles, they said. By coming together in what Mibe and counterpart at Nissan, Makoto Uchida, repeatedly called “making friends” to achieve economies of scale, the companies plan more strategic investments in technology and aim to cut costs by boosting volume. Each company will continue to produce and offer its own model offerings. But they will share resources in areas like components and software development, where “making friends” will be a plus, Mibe and Uchida told reporters. They declined to say whether the friendship will extend to a mutual capital ownership, while noting that wasnÂ’t ruled out. The two companies also agreed to have their model lineups “mutually complement” each other in various global markets, including both internal combustion engine vehicles and EVs. Details on that are being worked out, the companies said. Honda and Nissan will also work together on energy services in Japan. Under ThursdayÂ’s announcements, Mitsubishi will join as a third member. Toyota Motor Corp., JapanÂ’s top automaker, is not part of the three-way collaboration. Although Honda and Nissan have very different corporate cultures, it became clear, as their discussions on working together continued, their engineers and other workers on the ground have a lot in common, Uchida said. “Speed is the most crucial element, considering our size,” he added.