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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda exclusive to McLaren at least until 2017

Next year Honda will return to Formula One after a seven-year absence, bringing the first Japanese automaker to compete in the top-tier racing series back into the fold. But though it started in 1964 much as it ended in 2008, running its own team (much like Ferrari and Mercedes do today), its new F1 program will see it revert to engine-supplier status (like Renault did when it sold its team to Lotus).
The arrangement will be exclusive to McLaren for the 2015 Formula One World Championship. But what fans and insiders alike have been wondering is how it might expand after that. Well, now we have at least part of the answer.
According to the F1 business insiders at Pitpass, Honda motorsport chief Yasuhisa Arai told a group of journalists at this past weekend's race in Shanghai that the deal with McLaren will be exclusive not only in 2015, but also in 2016. In other words, it won't be until 2017 at the earliest before Honda might begin supplying engines to any other teams, if at all.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.