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Honda's first production jet takes off from North Carolina

Plenty of automakers have backgrounds in aircraft manufacturing. BMW, Bristol, Mitsubishi, Saab and Spyker all started out in the airplane business. But Honda is going the opposite direction, expanding its automotive (not to mention motorcycle, ATV, marine engine and power equipment) business with the launch of the HondaJet. And that project has just taken a big step forward.
After starting production a year and a half ago, the Japanese industrial giant recently completed its first customer HondaJet, and has now taken that initial production aircraft to the skies for its landmark first flight. The aircraft left the production facility in Greensboro and took off on Friday morning from Piedmont Triad International Airport in North Carolina - the same state where the Wright Brothers undertook their first flight over a century ago.
The HondaJet undertook an 84-minute test flight, climbing to 15,500 feet and reaching a speed of 348 knots. That works out to 400 miles per hour - assuredly faster than any Honda (save for maybe a prototype for the same aircraft) has traveled before. The aircraft is designed to cruise at a maximum of 420 knots (483 mph) and reach a maximum altitude of 43,000 feet.

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.