2010 Honda Insight Lx Hatchback 4-door 1.3l on 2040-cars

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Meet the Kanjozoku, Osaka's infamous street racers

Street racing is obviously illegal and incredibly dangerous, but that has never stopped people from doing it. While we don't hear nearly as much about the scourge of Japanese tuner cars as when The Fast and the Furious first hit theaters over a decade ago, illegal street racing is still bubbling under the surface all over the island nation. An excellent new documentary short from Bowls Films takes a look at the Kanjozoku from Osaka, Japan; a group that claims to be partially responsible for the tuning style known as JDM.
The group gets their name from their preferred route known as the Kanjo. It's a 4.77-mile long loop of connected highways running right through the city of Osaka. You might expect a hardcore group of illegal Japanese racers to show up with highly tuned Nissan GT-R and Toyota Supra coupes, but the Kanjozoku evidently eschew all of the others in favor of one particular car that they love: the Honda Civic.
According to the video, that vehicle of choice came in part from the city's location. Osaka was relatively near the one-make Civic races held at Japan's legendary Suzuka racetrack. The hatchbacks thus became the default weapons for the Kanjozoku's street battles.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.