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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda, GM fuel-cell partnership wants to reduce hydrogen refueling costs

To paraphrase the old political adage, it's the cost, stupid. Dollar signs are what's prompting Honda and General Motors to partner up to accelerate development of a hydrogen fuel cell system. With about half the cost of a fuel-cell system tied up in its fuel-cell stack, GM and Honda are looking to help each other drive costs down, according to a presentation by GM fuel cell research and development director Mark Mathias said in a presentation at the SAE 2014 Hybrid & Electric Vehicle Technologies Symposium. According to Green Car Congress, Honda and GM are looking to reap the fruits of their collective labor by 2020. As with other automakers, the high cost of producing fuel-cell vehicles is the fly in the ointment of a powertrain technology that combines the same range as gas-powered vehicles but with zero emissions. In the meantime, Honda, which makes the very limited production FCX Clarity fuel-cell vehicle, is slated to start selling its own mass-market fuel-cell vehicle in 2015. The two automakers made their partnership announcement last summer and said they contribute to expanding hydrogen fuel infrastructure in California during the next few years. Earlier, Ford, Mercedes-Benz parent Daimler and Nissan also said they would work together to speed up fuel-cell technology development.

Honda Project 2&4 is our kind of sidecar sideshow [w/video]

Honda makes cars and Honda makes bikes. It makes a whole lot of other things, too, but those are the two areas of expertise that have given rise to the thoroughly enticing Project 2&4 concept. It's one of the smallest vehicles unveiled here at the 2015 Frankfurt Motor Show, but also among the most enticing. The result of a global in-house design competition, Project 2&4 was envisioned by the company's motorcycle studio in Asaka and brought to fruition with help from the automotive studio in Wako. It's powered by the 1.0-liter V4 engine Honda developed for MotoGP competition, driving 212 horsepower and 87 pound-feet of torque through a six-speed, dual-clutch transmission. With less than 900 pounds to motivate, that adds up to blistering performance of the kind we'd give most anything to experience firsthand. The 14,000-rpm redline would be enough to make our heart sing all on its own, but the novelty of Project 2&4 is its design. As you can see, it hands the driver's seat and controls off the side, with room for a hold-on-for-dear-life passenger seat on the other side. The neo-retro styling is inspired by the company's RA272 grand prix racer from the Sixties, but gives up on the center driving position for an altogether more original configuration. The result looks ready to take on the likes of the Ariel Atom and BAC Mono... to say nothing of the curbs of Suzuka and Fuji. If only Honda were (able) to put it into production.