2010 Honda Insight Ex Hatchback 4-door 1.3l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda patents 11-speed, three-clutch transmission in the name of fuel economy

In an effort to improve fuel economy, automakers are stuffing transmissions with as many gears as possible. General Motors fitted the Chevrolet Camaro ZL1 with a 10-speed automatic, while the 2017 Ford F-150 will have a variation of the same transmission. Last year, Ford filed a patent for an 11-speed automatic transmission, and now Honda is following suit with its own 11-speed gearbox that will use three – three! – clutches instead of just two. Uncovered by AutoGuide, the patent describes a transmission with eleven gears that utilizes three clutches, with the third somehow reducing the drop in torque that occurs with a shift on a dual-clutch transmission. The result would be a two-fer of improved fuel economy and quicker gear changes. It's not clear how many shafts would be in the transmission – dual-clutches use a pair – or how exactly it is laid out. As it's just in the patent stage, we don't know what type of vehicle would use the 11-speed transmission, or even if Honda will end up making it. Honda could place the high-tech gearbox into a small, fuel-efficient car like the Fit to further improve fuel efficiency or into a larger vehicle like the Pilot that desperately needs a fuel-efficiency boost. The transmission would also have applications in sporty models since it The patent, which was published on May 27, is no longer available on the Japanese patent office's website. Related Video:

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?