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eBay Find of the Day: Why this motorcycle's a deal at $135k

There can be no doubt that Soichiro Honda left a lasting legacy by lending his engineering talents to the company that bears his name. This can be said particularly of motorcycles, and the company outdid itself when it introduced the 1969 CB750. Widely considered the world's first superbike, it combined a then-powerful 67-horsepower, 736cc, inline four-cylinder engine and cutting edge tech for motorcycles at the time like an electric start and front disc brake. It is simply one of the most important motorcycles ever made, and now one of four handmade prototypes is up for auction on eBay Motors.
According to the seller, Honda had an idea that it had something special with the CB750 and built four preproduction models to be shown off to American media in 1968. Each one was hand-built by Honda technicians from bespoke components, and this blue/green model was photographed by magazines and for promotional material at the time. The seller believes that one of the four prototypes was destroyed, one is in Europe and one is unknown, which means this may be the only chance for collectors to get their hands on one.
The bike has prompted quite a bidding war with 97 bids registered as of this writing. With about seven hours left to go in the auction, the top big currently sits at $135,300. At this rate, things could get very exciting at the end. Although to own a prototype for the first super bike, it might be worth it.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.