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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2014 Honda Odyssey set to clean up in NY with world's first in-car vacuum

Much of the minivan segment's volume has been sucked up by the industry's ever-increasing appetite for crossovers, but a few major players are hanging in there, eager to serve as beasts of burden for America's families. Chief among those players is Honda, which is showing its revamped 2014 Odyssey at this week's New York Auto Show with a potential game-changing feature - an in-car vacuum.
Co-developed with Shop-Vac, the HondaVAC system will come standard on the range-topping Touring Elite model. The system includes a replaceable filter and canister bag, along with a range of attachments located in the cargo hold. Honda says this first-ever feature includes a hose that is long enough to clean the entire interior. Better still, the vacuum will run for up to eight minutes after the vehicle is turned off, so you can get every last Cheerio out of the seat cushions, and it never needs plugging in or recharging, as it runs off of the vehicle's electrical system.
In other news, the 2014 Odyssey gets a new aluminum hood and fenders to pair with its revamped grille and lower fascia. Headlamps get a more sinister look thanks to darker surrounds, and there are new LED taillamps out back, as well as revamped side mirrors on the doors. Underneath the skin, Honda says the 2014 Odyssey has received structural changes to help it ace the Insurance Institute For Highway Safety's new small-overlap frontal crash test, and it's also added active safety features like lane departure warning and forward collision warning to the optional features list.

Honda Urban SUV concept previews Fit-based crossover

We've been hearing a lot of rumblings this year about a new crossover based on the Honda Fit, and now we finally get to see what this B-segment CUV might look like. Called the Urban SUV Concept, Honda's new small crossover has made its debut at the Detroit Auto Show, but we'll have to wait until 2014 to see the production version on sale in the US. Honda says the production version of this concept, whatever it will be called, will slot below the CR-V in terms of size and price.
In terms of this concept's styling, there is plenty of the new Honda Accord in its face, and it looks like a more rugged version of the Nissan Juke, as well as a more practical alternative to the Hyundai Veloster. With its short overhangs, the concept measures 169.3 inches in length, making it about eight inches longer than a Fit hatchback and nine inches shorter than the CR-V. Honda confirmed that its new crossover will debut a telematics system for Honda, and it will use one of Honda's new Earth Dreams engines; we previously reported that this engine would be a 1.5-liter I4 paired with a continuously variable transmission.
The next-generation Fit is expected to debut before this new crossover model, and both models will be built at Honda's Celaya, Mexico assembly plant, which is scheduled to open early next year. A new sedan is also expected to round out the lineup of Fit-based products. For more information about this new Urban SUV Concept, scroll down for Honda's official press release.