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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda recalling 748k Odyssey and Pilot models over airbag concern

American Honda today announced a recall of approximately 748,000 Odyssey and Pilot models due to faulty airbag concerns. The vehicles in question are Odyssey minivans from the 2011 to 2013 model years and Pilot crossovers from the 2009 to 2013 model years.
According to a statement from Honda, driver's side airbags in the affected vehicles were potentially assembled without some of the rivets that secure the bag's plastic cover. Because of this, the airbag may not deploy properly in the event of a crash, leading to further occupant injury. As of this writing, no injuries have been reported in conjunction with this issue.
Honda will begin officially notifying owners via mail in mid-February. The automaker urges customers to take their vehicles to an authorized dealership, where vehicles will be inspected and, if necessary, repaired. In lieu of waiting for the snail mail approach, owners may also visit www.recalls.honda.com or can contact the automaker directly at 1.800.999.1009 and select option four.

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.