2011 Honda Cr-v on 2040-cars

Auto blog

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

2014 Honda Civic Si gets more power, priced from $22,790*

Honda officially debuted the refreshed 2014 Civic SI Coupe at the SEMA Show last November, but it has taken until now for the Japanese automaker to share full pricing and specs for its high performance coupe and sedan.
The Si Coupe will go on sale at dealers on March 12 starting at $22,790, and the Si Sedan will follow on March 26 for $22,990 - both prices include a $790 destination charge. Buyers can opt to add summer tires for and additional $200 and navigation for $1,500. While the updates are relatively small, they are welcome.
Both body styles are fitted with a slightly tweaked 2.4-liter i-VTEC four-cylinder engine with 205 horsepower and 174 pound-feet, an increase of 4 hp and 4 lb-ft of torque, and they only come with a six-speed manual. Fuel economy is unchanged from last year at 22 miles per gallon city, 31 mpg highway and 25 mpg combined. Honda didn't reveal performance specs, so we can't be sure if the small boost helps acceleration at all.