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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda will build 2014 Accord Hybrid in Ohio

Honda has announced that it will invest $23 million in its Marysville, Ohio facility to support production of the upcoming 2014 Accord Hybrid sedan. According to the manufacturer, this means approximately 50 new jobs will be created, and the whole investment will result in a 95,000-square-foot expansion of the Marysville plant.
The Accord Hybrid joins the decidedly homely Accord PHEV (pictured) this fall, using a 2.0-liter i-VTEC Atkinson cycle four-cylinder engine mated to a 124-kilowatt electric motor. Honda has yet to release official power or fuel economy figures for the non-plug-in hybrid version of the Accord.
Honda currently operates four manufacturing facilities in Ohio, with the combined capacity to build up to 700,000 cars and light trucks each year. The Japanese automaker also has a facility in Greensburg, Indiana, where the Civic Hybrid and Acura ILX Hybrid are built.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.