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Honda to compete in seven Pike's Peak classes in 2014

The Pikes Peak International Hill Climb is one of the greatest events on the international motorsports calendar. Its Unlimited class harkens back to the old days of racing, when teams built vehicles to be the fastest with whatever they had. Honda is returning to the event for 2014 for its second year as a sponsor and participant, and it's bringing some cool machines of its own.
The company is fielding seven entrants this year, which is somewhat smaller than last year. In 2013, it brought 11 factory-supported vehicles in 10 classes, including an insane Honda Odyssey with a 532-horsepower turbocharged V6 engine. There's no need to be too disappointed by the shorter list, though. Former 24 Hours of Le Mans-winner Romain Dumas is back piloting a Honda-powered Norma chassis up the hill in the Unlimited class. Dumas attempted to race the car last year, but it broke down during his run. Other competitors include an NSX (pictured above), Fit B-Spec and an S3700, which is an S2000 with a 3.7-liter V6 engine.
In its role as sponsor, Honda says it has also worked with the sanctioning body to add an AirFence safety barrier along some corners for the motorcycle and ATV riders. This year's Pikes Peak is being held on Sunday, June 29. Scroll down to read the full details about Honda's team and start getting excited for this year's running.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda Civic Tourer reminds us why we love wagons

It was the early 1990s when the last Honda Civic Wagon graced our shores, looking more like a squat five-door hatchback with an extra dose of charm. Well, Honda debuted the newest Civic Wagon Tourer at the Frankfurt Motor Show today, but, as we reported last month, it's a European model that will go on sale there early next year. There's still no word of it coming to the US.
The Civic Tourer was designed by Honda's European studio, and its overall look comes across as more muscular, sporty and stylish than both the sedan and two-door coupe, with bulging fenders and revised windows. Adrian Killham, large project leader for the Civic Tourer, has commented on the styling, saying, "Recently launched cars have tended to follow a similar style. The Civic Tourer has a different balance and appeal." We appreciate the sentiment, and the Tourer's shape is a big reason why we like it.
But we also like the 22 cubic feet of cargo space with the rear seats up, which grows to a gargantuan 59 cubic feet with the rear seats folded down. The big Civic will be powered by either a 1.8-liter four-cylinder petrol engine with i-VTEC or a 1.6-liter Earth Dreams i-DTEC diesel engine. Manual and automatic transmissions will be offered.