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McLaren-Honda goes 8-bit in Turbo Heroes

Formula One is all about speeding forward, but it's not without its spats of nostalgia – from retro liveries to a return to turbo power. Take, for example, this latest animated short from the McLaren-Honda team. It's called Turbo Heroes, and it sends us back to the days of our childhood in the 1980s and 90s in glorious 8-bit form. Part Street Fighter and part Aryton Senna's Super Monaco Grand Prix, Turbo Heroes is a game-style video short – the start to a series from the looks of things. It portrays an epic battle in which basic animated versions of Jenson Button and Fernando Alonso (coached by a grumpy Ron Dennis, no less) chase the evil Exhaustus in a race to recover the fabled (and equally fictitious) Jade Dragon of Suzuka to its rightful home in Japan. It's brought to you by the same team responsible for the Tooned series that was targeted at today's kids, only this one takes a decidedly different aesthetic approach. If you grew up around the same time as many of us here at Autoblog did, and got a kick out of films like Kung Fury and Scott Pilgrim vs The World, you'll probably enjoy this one. So put on your snapback, grab a can of Jolt Cola, and crank the ghetto blaster you've got hooked up to that Nintendo Entertainment System for a high-speed race down memory lane. You don't even have to blow in the cartridge.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

A 1903 Harley is worth how much? Hagerty adds bikes to price guide

Whenever the big auctions begin in places like Monterey, it's hardly a surprise to hear about classic Ferraris or other exotics crossing the block for a few million dollars. But, the record sale price last year for the "Captain America" bike from Easy Rider is just a small sign that there's a growing market to own a piece of motorcycle history, as well. To answer this demand, vehicle insurance and valuation company Hagerty is now including vintage bikes in its price guide. The most expensive cycle there is a 1903 Harley-Davidson Single with a value pegged at an eye-watering $15 million for an example in No. 1 condition. You don't need to be a multi-millionaire to buy a vintage bike, though. If there's an old cycle you're eyeing or there's one already in the garage, you can check what Hagerty thinks it's worth on the company's website, now. The database includes 61 motorcycle makers and 9,200 models from 1894-1996. The pages also have a ton of useful details, including a price history for four conditions. According to Hagerty, the market for classic bikes is up over 50 percent since 2010, and more of them are showing up at auction, as well. The vintage cycles with the biggest demand are Harley-Davidson FLHs from the '60s and '70s. Hagerty Launches Motorcycle Valuation Tools Motorcycle Market Demand Drives Creation of Database Covering Everything from $15 Million Harley-Davidsons to $1,500 Yamahas TRAVERSE CITY, MICHIGAN (October 14, 2015) —Hagerty, the world leader in collector vehicle insurance and valuation tools, is pleased to announce the Hagerty Price Guide now includes motorcycles. The motorcycle guide, published on the Hagerty Valuations Tools website, includes 61 makes, 9,200 individual motorcycles built from 1894 -1996, and pricing for four conditions. Like its vehicle car and truck valuation guides, Hagerty's comprehensive motorcycle guide features model histories, images, current and historic pricing, and recent auction sales. "Motorcycles are one of the fastest growing segments in the collectible vehicle market," said McKeel Hagerty, CEO of Hagerty. "The recent interest is inspiring enthusiasts to pull their bikes out of long-term storage to enjoy again and share with the next generation.