2012 Honda Accord Lx Sedan on 2040-cars

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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Meet the Kanjozoku, Osaka's infamous street racers

Street racing is obviously illegal and incredibly dangerous, but that has never stopped people from doing it. While we don't hear nearly as much about the scourge of Japanese tuner cars as when The Fast and the Furious first hit theaters over a decade ago, illegal street racing is still bubbling under the surface all over the island nation. An excellent new documentary short from Bowls Films takes a look at the Kanjozoku from Osaka, Japan; a group that claims to be partially responsible for the tuning style known as JDM.
The group gets their name from their preferred route known as the Kanjo. It's a 4.77-mile long loop of connected highways running right through the city of Osaka. You might expect a hardcore group of illegal Japanese racers to show up with highly tuned Nissan GT-R and Toyota Supra coupes, but the Kanjozoku evidently eschew all of the others in favor of one particular car that they love: the Honda Civic.
According to the video, that vehicle of choice came in part from the city's location. Osaka was relatively near the one-make Civic races held at Japan's legendary Suzuka racetrack. The hatchbacks thus became the default weapons for the Kanjozoku's street battles.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.