2003 Honda Accord Lx Custom Wheels, Rockford Fosgate Custom Car Stereo System on 2040-cars

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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda Jazz Prototype is brand's latest production-ready 'concept'

Another auto show, another Honda "prototype." The brand has made something of a habit of showing very thinly veiled production models at the world's auto shows, ranging from the Accord, to the Civic and Civic Type-R, as well as the CR-V. And yes, this is far from the first time we've railed against this particular trend (it's not even the first time at this auto show). Now, it's time to preview the production-ready Jazz, known to American consumers as the recently released Fit.
As we covered in our original post on the Jazz Prototype, this car is pretty much a twin to the Fit, aside from its 1.3-liter engine. Sitting in place of the US-market 1.5-liter four-cylinder, the Earth Dreams 1.3 is probably a bit more suited to the tighter urban environments of the European Union. While the engine might be different, the six-speed manual and continuously variable transmission will be plenty familiar to US consumers.
We have a full live gallery of the new Jazz Prototype at the top of the page. Take a look at that, and then scroll down for Honda's press release and official images.