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Big And Boxy Might Be Best
As immense fans of the Back to the Future trilogy, we sometimes like to envision an alternate timeline in which General Motors had killed off GMC and kept Pontiac instead. The G8 GXP would still be on the road handily beating German sport sedans costing twice as much, while the lowly G3 would morph into a true subcompact-killer based on what is now the Chevrolet Sonic RS. While we're at it, let's go ahead and imagine the G6 has become the best-selling car in the US and the Torrent crossover is selling 20,000+ units per month. Far-fetched, we know.
The thing is, these fanciful statements would have to be true to make the case against keeping GMC. Pontiac may have offered more excitement than GMC, but money talks, and a full line of trucks, crossovers and SUVs have made a lot more money for GM than the arrowhead brand ever did. How much? As we learned last month, about two-thirds of GM's global profits came from its fullsize trucks, and GMC's trucks typically have thicker margins than their Chevrolet counterparts.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

eBay Find of the Day: 1976 GMC Motorhome is a jolly green giant

If you have a need to relive the 1970s, then here is the vehicle for you. This groovy blast from the past is a 1976 GMC Motorhome currently for auction in Florida on eBay Motors, and it is one green machine - just not in the modern sense.
The seller claims that this beast has had just two owners and has covered a mere 61,308 miles in its decades on the road. It's reportedly never been restored or repainted and comes with all of the necessary books and manuals. A 7.5-liter (455-cubic-inch) Oldsmobile V8 with a three-speed Turbo-Hydramatic automatic transmission powering the front wheels propels this far-out RV, and the double set of rear wheels out back use a self-leveling air suspension to provide a cushy ride.
The purported low miles and good condition really make this GMC a stand out, though. The exterior combination of lime stripes and beige with just a touch of green is like nothing else on the road today. Plus, the polished bumpers and wheels make it all pop. Inside, it's even better with monochromatic green upholstery and shag carpet. It features everything you'd ever need on a long trip, including a bathroom, kitchenette and lots of seating. The only hint of modernization is an HD TV next to the stove, but its size is a perfect fit for the hole there.