1993 Gmc Typhoon, 20,700 Mile Rare Color Combo, 1 0f 98 This Color on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2024 GMC Hummer EV SUV First Drive Review: Still impressive, even out of its element

SAN FRANCISCO – Our first experience with the GMC Hummer EV in any form was spent in an environment clearly ideal for such a vehicle. That first drive of the production-ready truck was in Arizona, a place with large, open freeways and rocky, desert terrain. Notably, they were areas that could showcase the Hummer's strengths: enormous power and acceleration, a lack of trees or narrow lanes to hinder its size, and sufficiently rocky terrain to demonstrate its remarkable off-road abilities. So it was particularly strange that the media's first experience with the Hummer EV SUV would involve the tight streets and twisty mountain passes of San Francisco and Napa Valley, locations that certainly would seem to put the Hummer on the back tire. In some ways they certainly did, but at the same time, they revealed the Hummer is surprisingly capable out of its element, and maybe even a good fit for the area. The start of our driving time involved leaving downtown San Francisco and heading up Highway 29 to Napa where GM had set up a number of demonstrations like those at the truck first drive, and where our winery hotel was. In the birthplace of Tesla, where Models of all letters and number are ubiquitous, the monster black Hummer definitely stood out. And not just for its sheer size: it is the technological flagship of General Motors, perhaps the most traditional of American car manufacturers. On the other hand, the locale also felt appropriate given that flagship status, from its flashy instrument and infotainment displays, to its acrobatic suspension and steering systems. This is as good a time as any to go over what makes the Hummer EV SUV different from the truck. Obviously it has a solid roof over a cargo area instead of an open bed. It's also the smaller of the two giants: total length is 20 inches shorter (excluding the spare tire) and the wheelbase is 8 inches shorter. That pays a few dividends in maneuverability both on and off road. The turning circle of the SUV is 1.7 feet smaller, at 35.4 feet, which is almost 3 feet tighter than that of the Chevy Bolt EUV. The breakover angle is also improved by 10.6 degrees (49 at max ride height) and the departure angled by 2.2 degrees (34.4 at max ride height). Though the bed is gone, the interior cargo space is certainly spacious, with maximum capacity of 81.8 cubic feet with the rear seats folded perfectly flat into the admittedly high load floor.

GMC Hummer EV heads north for winter

GMC announced early Tuesday that its new Hummer EV pickup is ready to head north for winter testing. What might seem like a trip in the wrong direction to us warm-blooded enthusiasts is a critical next step in the development of GM's new electric truck.  We also got a couple of teaser pics of the Hummer EV at GM's Milford Proving Grounds, along with two shots of development prototypes being assembled, of which GM says it has "a series." There's not much new to see here, but GM says there's more to come. "The GMC HUMMER EV has arrived at GM’s Milford Proving Grounds to continue validation tests and will head to northern Michigan to run through the teamÂ’s grueling winter testing process," GM said in its announcement. "We will document the journey and share updates in the coming weeks and months." The GMC HUMMER EV arrived at GM?s Milford Proving Grounds to c View 3 Photos The GMC Hummer EV Edition 1 will feature three electric motors, enabling torque vectoring. GMC says these motors produce 1,000 horsepower, though we don't yet have a final torque figure. Power comes from a 24-module Ultium battery pack which can provide an estimated 350 miles (or more) of range. GMC says this new architecture supports 800-volt fast charging up to 350 kW, which is comparable to the system Porsche introduced with its Taycan electric sedan, and GMC says it can replenish 100 miles of range in just 10 minutes. Planned variants include a two-motor setup, and an alternative three-motor version without torque vectoring. The Hummer EV rides on fully independent suspension with adaptive air shocks. They can provide continuous damping adjustments for comfort, and have a height adjustment range of 6 inches. When set in its max-height off-road mode, it has two additional inches of ground clearance, and the "Extract Mode" will lift it six inches higher than default. The Edition 1 model also comes with standard 35-inch mud terrain tires, and combined with the suspension, the Hummer EV has a fording depth of two feet and the capability to climb over an 18-inch vertical obstacle. Edition 1 Production begins late next year, with a starting price of $112,595. In fall 2022, we'll see the regular top trim starting at $99,995; In spring 2023, weÂ’ll get a mid-level trim that has three motors, air suspension and four-wheel steering -- but no torque vectoring -- starting at $89,995.