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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy and GMC trucks get CNG option pricing

Chevrolet and GMC have clued us in to pricing of the bi-fuel option for the 2015 Silverado and Sierra 2500HD CNG and 3500HD CNG pickups: it starts at $9,500; we're still missing the rest of the pricing inferred by the word "starts," however. If you remember from the Chicago Auto Show introduction, the 6.0-liter V8 puts out 360 horsepower and 380 pound-feet of torque when drinking gas, 301 hp and 333 lb-ft when inhaling CNG.
Chevrolet figures that a bi-fuel Silverado HD is worth $2,000 in savings if driven 19,500 miles on CNG and 7,500 miles on gasoline in the span of a year, a recoup rate easily attainable to high-mileage fleet owners. It can be specced on double- and crew-cab pickups with single rear wheels, not on dualies.
The 2015 Chevrolet Express and GMC Savana short-wheelbase passenger and cargo vans also get CNG options, starting at $10,825 for the three-tank system, and $12,090 for the four-tank system that can only be had on the cargo hauler. You'll find a bit more info on all of the permutations in the press release below.

GMC Canyon will debut in Detroit

With the debut of the Chevrolet Colorado at November's Los Angeles Auto Show, perhaps it was only a matter of time before we saw the small truck's GMC counterpart. That time will be January, as we've received official confirmation that the GMC Canyon will be revived at next month's North American International Auto Show in Detroit.
The news came in the latest issue of the Detroit Auto Show's newsletter, NAIAS Connect. The article hasn't been posted online quite yet, but it details the Canyon as one of the world production debuts slated for the show.
While we've heard rumors that the Canyon would arrive in Detroit, this is our first concrete bit of evidence. As we've detailed before, we expect the Canyon to be stylistically quite different than the Colorado, though the underpinnings will be shared. The teaser image we have above is currently our only look at the new truck. We'll hopefully have more details in the next few weeks as the GMC Canyon draws closer to its official debut.