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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 GMC Sierra [w/video]

Big And Boxy Might Be Best
As immense fans of the Back to the Future trilogy, we sometimes like to envision an alternate timeline in which General Motors had killed off GMC and kept Pontiac instead. The G8 GXP would still be on the road handily beating German sport sedans costing twice as much, while the lowly G3 would morph into a true subcompact-killer based on what is now the Chevrolet Sonic RS. While we're at it, let's go ahead and imagine the G6 has become the best-selling car in the US and the Torrent crossover is selling 20,000+ units per month. Far-fetched, we know.
The thing is, these fanciful statements would have to be true to make the case against keeping GMC. Pontiac may have offered more excitement than GMC, but money talks, and a full line of trucks, crossovers and SUVs have made a lot more money for GM than the arrowhead brand ever did. How much? As we learned last month, about two-thirds of GM's global profits came from its fullsize trucks, and GMC's trucks typically have thicker margins than their Chevrolet counterparts.

Chevy Colorado, GMC Canyon midsize pickup trucks to get diesel engines

The market for midsize pickup trucks has all but been abandoned in the US, but General Motors is about to shake the market up with the all-new (to the US) Chevrolet Colorado and GMC Canyon. Launching next year, GM already told us that its new trucks would be a "fuel-efficient alternative" to fullsize trucks, and aside from the smaller size, Automotive News says that these trucks will accomplish this with a diesel engine.
According to the AN report, the next-gen Colorado and Canyon will offer a small, four-cylinder Duramax turbo diesel with a displacement of either 2.5 or 2.8 liters - both engines are currently used in this truck for other markets. This would allow GM to join the Cummins-powered Nissan Titan and Ram 1500 EcoDiesel as the only non-HD trucks in the US to offer diesel. The article goes on to say that the diesel versions of the Colorado and Canyon would launch about a year after the trucks go into production in fall of 2014.