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GM 6.2L V8 claims most powerful light-duty truck engine title

General Motors has officially captured the horsepower crown for mainstream pickup trucks with its 6.2-liter V8. The big mill, available in both the Chevrolet Silverado and GMC Sierra, comes to market with 420 horsepower and 460 pound-feet of torque, handily outdoing its two cross-town competitors, Ram (5.7-liter V8, 395 ponies and 407 lb-ft) and Ford (6.2-liter V8, 411 hp and 434 lb-ft).
The new GM 6.2 will take a bit of an investment, though. Those that want the extra thrust will need to go with either the LTZ or High Country trims from the Chevy, or the SLT and Denali trims from GMC, which are the two highest trim levels for the respective vehicles. Trim levels aside, if you're in the business of towing, GM has you covered. Optioned with the 6.2-liter V8 and the Max Trailering Package, owners will be able to pull 12,000 pounds, a hugely impressive figure.
We still aren't certain as to what sort of economy the new engine will get, but it'll probably be a bad bet for the fuel conscious. As for availability, expect to see the 6.2-liter trucks in showrooms later in the fall.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Chevy Silverado, GMC Sierra can tow up to 12,000 pounds

Think back to the launch of the 2014 Chevrolet Silverado. At the time, General Motors happily trumpeted that its fullsize pickup could tow up to 11,500 pounds when properly equipped - impressive stuff, no doubt. But now, revised tow rating practices have been put into place, called SAE J2807. And with these new methods of testing, GM can now officially rate both the Silverado and its GMC Sierra twin as being able to tow up to 12,000 pounds.
Of course, not all Silverado and Sierra models are capable of this feat. In fact, because of SAE J2807, most of the truck models have actually had decreases in tow ratings from the 2014 to 2015 model year. For example, a 2014 Silverado Crew Cab with the 5.3-liter V8, 5.7-foot box and 3.73 rear axle was rated at 11,200 pounds in 2014, but has since been reduced to 10,800 in 2015. Same goes for the Sierra.
But for 2015, both the Silverado and Sierra can be had with a more powerful 6.2-liter V8, as well as a Max Trailering Package that includes a 9.76-inch rear axle, heavy-duty rear springs, revised shock tuning, improved cooling and a new trailer brake controller. There are also four- and seven-pin, bumper-mounted connectors, a trailer hitch (duh), and a G80 locking rear differential. This configuration, with either model, is the only way you can actually tow 12,000 pounds.