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2015 GMC Canyon

As discussed earlier today, the 2015 Chevrolet Colorado is a new standout in terms of midsize trucks. But the Colorado wasn't the only pickup the General Motors team brought to San Diego for us to sample. Also along for the ride was a pack of GMC Canyons, the slightly more expensive and polished platform-mate to the Chevy.
There's no question that the Canyon and the Colorado are a lot alike under the skin - almost entirely, in fact - so GMC has worked to first create some daylight between the two trucks by way of sheetmetal. This is most obvious from the front view, where the blocky and blingy GMC grille replaces the more subdued tone and shape seen on the Chevy's nose. Projector headlights with LED running lights come as standard, and, again, with the squared-off look that is typical of the brand. 16-inch aluminum wheels come stock on the GMC, too, with the 17-inchers seen on my photo truck offered as standard equipment on the top-trim SLT.
GMC considers the Canyon to be the only premium truck in the segment (which is clearly true), and the team has spent a ton of time and effort to get the interior correct to prove out that point. "Any trim that looks like metal, is metal," I was told at the product briefing, a certain indication that the company is serious about bringing a new class of buyer to a truck segment that it hopes to redefine.

GM recall woes continue with 662,000 pickups trucks and Cruze sedans

General Motors can't seem to get its name out of the "bad news" column. Two more recalls were announced late Friday evening that will see The General calling in 490,200 fullsize pickup trucks and SUVs, along with 172,000 Chevrolet Cruze models.
For those keeping track, General Motors has issued recalls for an alarming 4.8 million vehicles so far since last month.
The Chevy Silverado 1500, Tahoe and Suburban, GMC Sierra 1500 and Yukon models from the 2014 and 2015 model years are being recalled for a flaw in their transmissions wherein loose oil cooler lines may cause a fire. The automaker said in a statement (see below) that it knows of three incidents of loose transmission lines causing problems, but no injuries. We can't confirm whether it was this transmission issue that caused the widely publicized blaze that consumed a 2015 GMC Yukon that was being test driven in California.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."