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2014 Chevy Silverado High Country spied wearing trappings of new luxury trim

Spy photographers have spotted the new Chevrolet Silverado High Country and GMC Sierra Denali out on public streets for a little testing. From the looks of things, the Silverado will receive a much-differentiated front fascia along with special badges and those honking 20-inch chrome wheels. Expect to find a more posh interior as well. Likewise, the Sierra Denali will wear a tweaked nose with the familiar Denali bling. The one of the GMC trucks spotted here rolls on 21-inch gunmetal wheels instead of the 20-inch chrome pieces of the High Country.
Word has it both trucks will go on sale after the Texas State Fair this summer. While General Motors hasn't said for certain what we can expect to find under the hood, we'd be surprised to see anything outside of the range of engines found in the standard Silverado and Sierra models. That means buyers should be able to get their hands on the efficient, 23-miles per gallon 5.3-liter V8.

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

Watch GM's new pickup crash its way to five-star NHTSA ratings

General Motors has just scored a big win with its Chevrolet Silverado and GMC Sierra pickup trucks, acing the National Highway Traffic Safety Administration New Car Assessment Program. The two full-size trucks had already netted a five-star Overall Vehicle Score in their crew-cab variants, but the new testing certifies them as five-star trucks in both regular and double-cab bodystyles, so GM's trucks offer top ratings across the board.
"Our incredibly capable trucks have been engineered to be some of the safest," Gay Kent, GM's general director of Vehicle Safety and Crashworthiness said. "We've designed the vehicle structure, strategically placed high-strength steel and developed the occupant restraint system to achieve high levels of safety performance."
The scores mark the Silverado and Sierra as the first pickups to net five-star scores since NHTSA beefed up their testing regime in 2011, a nice feather in GM's cap as it continues to slug out the pickup truck wars with crosstown rivals Ford and Ram.