2005 Gmc Safari Base Extended Cargo Van 3-door 4.3l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 GMC Hummer paint choices are out of this world

The 2022 GMC Hummer EV Edition 1 came in one color: Interstellar White. Despite production issues potentially pushing Edition 1 builds into the 2023 model year, the Edition 1 will stick to being bathed in that single brilliant shade. GM Authority says it got access to the color palette on the way for the standard series Hummer EVs due next year that shows seven new galactic-themed choices on the way. Interstellar White carries on, joined by Void Black as the only no-cost colors. The others are: Afterburner Tintcoat, said to be an orange hue; Deep Aurora Metallic, said to be some kind of bronze; Meteorite Metallic, said to be a gray; Moonshot Green Matte, which we've seen on early shots of the Hummer EV SUV; Supernova Metallic, said to be dark blue; Tide Metallic, said to be a different shade of blue. GMA didn't get intel on pricing for the cost-extra colors; right now, the most expensive palette option for GMCs is White Frost Tintcoat for $1,095. However, the outlet believes Moonshot Green Metallic will be "extremely limited" and charge a super premium price. If that ends up being the case, it suggests GM has a thing about getting big green for special greens. Cadillac made Dark Emerald Frost a late option on the 2022 CT4-V and CT5-V Blackwings and charged $3,925 for the matte paint job. The brand ended production of Dark Emerald Frost in January, making the color doubly exclusive since it was offered for less than a year at the same time as customer demand far exceeded the number of Blackwings available. Anyone wanting Moonshot on their Hummer should get in line early.  The 2023 GMC Hummer EV will begin production later this year. Last month, GM raised prices for the coming model year by $6,250, and raised the destination fee to $1,995. For the moment, that makes the Hummer EV 2 start at $86,245, the EV 2X at $96,245, and the EV 3X at $106,245. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 GMC Hummer EV voluntarily recalled for battery connector issue

When vehicles from certain automakers need to return to dealers for fixes but the National Highway Traffic Safety Administration isn't involved, these situations might be called "Customer Satisfaction Programs." It is, effectively, a voluntary recall. GM Authority notes that GM has issued one such program for the GMC Hummer EV and the Brightdrop Zevo 600 van (formerly the EV 600) to deal with a battery issue. In roughly 424 total units across both populations, the high-voltage connector might prematurely corrode. If this happens, water can leak through the connector into the pack. A warning light in the gauge cluster will alert owners to the condition. GM doesn't outline the possible results of water getting into the pack, but the outcome wouldn't be ideal.    The fix is a trip to the service bay to have a technician apply sealant to the high-voltage connector.   GM says it will get in touch with Hummer EV and Brightdrop owners about making appoints with dealers. Meanwhile, owners can contact GM Customer Service at 800-462-8782 and refer to Satisfaction Program No. N222362090. Owners can also visit the GM Recall Center page and insert their VINs to find out if their vehicles are affected. Since this isn't a recall overseen by the NHTSA, the issue isn't covered on the NHTSA's site. However, there are Manufacturer Communications between GM and the NHTSA related to other H2 issues such as a calibration issue with the Hummer EV's Extract Mode and the HVAC, so owners might want to visit SaferCar.gov for the whole picture.