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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

GM delays 3.0-liter Duramax diesel in Silverado and Sierra pickups

Stricter testing protocols around the world are making it harder for automakers to predict launch timelines. GM is the latest to get caught in emissions nettles, the Detroit carmaker forced to delay the launch of its new Duramax 3.0-liter inline-six diesel for the Chevrolet Silverado 1500 and GMC Sierra 1500. That's what company reps told dealers in a memo seen by Automotive News this week. Dealers and buyers had been promised the Flint, Mich.-built oil-burner in early 2019, but AN wrote that the EPA certification hiccup has turned into a "slight delay." A GM spokesman told Motor1, "[We] did not attribute [the delay] to a single entity, as the truth is this is a collaborative effort between GM and several government entities. We will make the 2020MY Duramax available for dealers orders soon, and expect to deliver the first trucks to customers soon after emissions testing is complete." We know the new 3.0-liter Duramax diesel has 277 horsepower and 460 pound-feet of torque, outdoing Ford's 3.0-liter PowerStroke diesel by 27 hp and 20 lb-ft. But without final EPA paperwork, GM can't release the numbers that will show how the two engines stack up when considering fuel economy and tow ratings. The certification process has been sticky for a few other makers of late, especially since the Volkswagen Group situation in 2015. BMW had to delay the launch of four diesel models in 2016 over EPA testing. The new Ram 1500 dribbled out in a trickle last year for reasons thought to deal with EPA testing, coming as it did a year after the EPA investigated Ram's EcoDiesel engines in 2017 and 2018. More recently, WLTP testing in Europe caught out just about every automaker over there. Since we're almost halfway through 2019, the delay until the 2020 model year is only a few months. Still, GM told dealers to cancel any orders for the engine for this model year. Dealers will need to resubmit the orders once opening begins, but GM hasn't said when production will begin other than "soon." The company said that it will offer 2020-model-year replacement vehicles to customers and dealers. If prices hold into the next model year, the 2020 Silverado 1500 and Sierra 1500 with the inline-six diesel will come at a $3,890 premium over the 2.7-liter turbo four-cylinder, and a $2,495 premium over the 5.3-liter V8.

2024 GMC Sierra 1500 AT4X makes Duramax diesel standard

Changes are afoot for the 2024 GMC Sierra 1500 lineup. The one ringing the biggest bells for the off-roading crowd is the engine swap headed to the AT4X trim. Right now, if you want an AT4X you've got Hobson's choice of engines: The 6.2-liter EcoTec V8 with 420 horsepower and 460 pound-feet of torque. Next year, the 3.0-liter Duramax turbodiesel inline-six that's standard equipment on the AT4 and Denali Ultimate trims becomes the standard engine on the AT4X. The oil-burner makes 305 hp and 495 lb-ft., sent through the same ten-speed automatic the 6.2 V8 is yoked to. GM said around 20% of buyers have checked the Duramax box when buying a Sierra 1500 since the automaker released the upgraded engine for the 2023 model year — it's also offered on the SLE, Elevation, SLT, and Denali trims. The percentage should grow thanks to the diesel's low-speed grunt being one of the best "force multipliers" when traipsing over and through particularly challenging corners of the woods. The 6.2-liter will take the exhaust note crown over the diesel after the introduction of an active exhaust system with a Sport mode exclusively for the 6.2. Assuming no more changes to engine lineups before the 2024 Sierra arrives, the SLT, AT4, Denali, Denali Ultimate, and AT4X will have access to the active exhaust option.   GM Authority says the Duramax is getting another maximal friend in 2024, too. The 2.7-liter Turbo High-Output four-cylinder makes 310 hp and 430 lb-ft and is standard equipment on the entry-level Pro trim. the SLE, and Elevation trims will be renamed "TurboMax," which sounds like an Autobot, and that's not a bad thing. GM applied to trademark the name in January. The new moniker is headed to the Chevrolet Silverado as well, and we'd bet on exterior badging to let the world know.  Elsewhere around the Sierra, there will be two new exterior colors, Downpour Metallic and Thunderstorm Gray, mixable and matchable with two new aluminum wheel designs. And between those wheels, power retractable steps will be available for the Denali, Denali Ultimate, AT4 and AT4X trims. We'll be waiting to see how the steps differ from the GMC MultiPro Power Steps available now for $1,195.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.