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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2024 GMC Sierra HD AT4X and Extreme AEV muscle their way into the lineup

The new AT4X variant of GMC's 2024 Sierra HD pickup series officially joins the stable this week, giving pickup truck box-checkers yet another off-road trim to chase. Well, two trims, technically, as GMC took the opportunity to announce that the AT4X will also be offered with an upfit package from American Expedition Vehicles, appropriately named the Extreme AEV Edition that takes its cues from the same package offered on the Sierra 1500 AT4X. And with its introduction, the 2024 GMC Sierra HD lineup is now complete.  GMC's Sierra AT4X models mirror the ZR2 packages offered on the updated Chevrolet Silverado. If you paid any attention at all to the Silverado HD ZR2's introduction earlier this month, you'll be familiar with the formula. Key upgrades include a 1.5-inch factory lift, standard electronic locking rear differential, Multimatic DSSV shocks and 35-inch Goodyear Territory all-terrain tires. It also gets beefier skid plates —  both the steel protecting the transfer case and the aluminum piece up front. With the updated 6.6-liter Duramax diesel, GMC says it'll tow up to 18,500 pounds.  "GMCÂ’s AT4X trim, which will be available across the entire GMC truck lineup, offers customers more premium and capable choices when it comes to ‘do-it-allÂ’ capabilities," said GMC VP Duncan Aldred. "Each model delivers unique strengths, with the all-new Sierra HD AT4X taking it to the max, enabling you to go virtually anywhere, with the towing power to bring your recreational toys, gear or camper along for the journey." And by "do it all," he means all the luxury stuff too, judging by the Obsidian Rush interior, which GMC says includes massaging leather front seats and real ash wood trim. The better from which to feel the shove of the AT4's two available 6.6-liter engines, one a gasoline-burner rated at 401 horsepower and 464 pound-feet of torque, the other a Duramax turbodiesel making 470 horsepower and 975 pound-feet of torque. You'll need the latter if you want to hit GMC's advertised towing capacity.  And don't forget the Extreme AEV Edition, which will surely come with a Denali-rivaling (and still TBA) price tag. The stamped steel bumpers stand out right away, as do the integrated front recovery points and winch mount. The package also adds more skid plates protecting the steering gear and transfer case. Its 18-inch "Salta" wheels are also unique.  GMC says it will be cranking out 2024 Sierra HD AT4Xs and Extreme AEV Editions by the third quarter.

GMC's electric, 1,000-horsepower Hummer SUV makes a surprise appearance

We knew the GMC Hummer pickup would spawn an SUV, but we didn't expect to see it so soon. It quietly appeared in a marketing presentation about electric cars that General Motors streamed online in November 2020. The camera never focused on the SUV, there was always an executive sitting in front of it, but we see enough to tell it's closely related to its pickup sibling. Both battery-powered off-roaders are nearly identical from the tip of the front bumper to the edge of the rear doors. The SUV's overhang is a little bit shorter than the pickup's, though there's presumably space for a third row of seats. Its rear end doesn't appear in the presentation. Nothing suggests GMC made major powertrain changes to the SUV, so it's likely identical to the truck underneath the sheetmetal. Range-topping models will receive three motors zapped into motion by a 24-module Ultium battery pack. Motorists will have 1,000 horsepower and approximately 350 miles of driving range to play with. GMC plans to start building the Hummer pickup in late 2021, and the SUV might not enter production until early 2022. We expect pricing will initially start above $100,000, but more affordable variants will gradually join the lineup during the first half of the 2020s. When it lands, the off-roader will compete directly against the Rivian R1S. General Motors will invest $27 billion into electric and autonomous cars by 2023. Its portfolio of EVs will also include a Silverado-sized pickup, a crossover based on the Bolt, and a high-end Cadillac crossover named Lyriq. "We want to be number one in EVs in North America," affirmed company boss Mary Barra.