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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2015 GMC Canyon is a Chevy Colorado in Sierra clothing [w/video]

Ford may not offer the Ranger in America anymore, nor Dodge (or Ram) its Dakota. But General Motors - not unlike Toyota with its Tacoma and Nissan with the Frontier - isn't about to give up on the midsize pickup market. Less than two months ago, it revealed the new Chevrolet Colorado, and now it's following up with its mechanical twin, the 2015 GMC Canyon.
Launched today ahead of its reveal at the Detroit Auto Show, the Canyon slots into the GMC lineup (and differentiates itself from its Chevrolet twin) with styling that closely apes the larger GMC Sierra 1500 and Sierra HD, only a size or two smaller. Oh, there are visual differences, like a subtly different grille treatment and lower fascia, but it still maintains its big brother's square-jawed good looks and rectilinear flared fenders.
Two aluminum-block engines with direct injection and variable valve timing are available: a 2.5-liter inline-four comes standard with 193 horsepower and 184 pound-feet of torque, and a 3.6-liter V6 is available with 302 hp and 270 lb-ft. Buyers will also be able to choose between three bodystyle configurations, three trim levels and either two- or four-wheel drive. A six-speed automatic transmits the power to the road, but a six-speed manual is available on the base model with the 2.5 and 2WD, and there's an All Terrain package available on SLE models. A diesel is expected later.