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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2024 GMC Hummer EV SUV Second Drive Review: Moab made easy

MOAB, Utah — The title of our First Drive of the 2024 GMC Hummer EV SUV included the phrase, "It's big, but this elephant can dance." The truck earned that compliment after a day of squeezing through San Francisco lanes and the slightly-more-commodious back roads in Napa Valley. But an SUV can't be called a supertruck without equivalent mastery on dirt, so GMC led a posse of media to Moab, Utah to run the Hummer's favorite stomping grounds. What happens when you subtract 20 inches of overall length and nine inches of wheelbase from a megafauna pickup? You find the dancing doesn't stop where the pavement ends. Allowed to roam Moab's challenging terrain — and ample room — the SUV is more than ready to do the Hokey Pokey and turn itself around. Admittedly, we knew this from our First Drive of the Hummer SUT two years ago, also performed among Moab's red rocks and red dust. The two variants share the same tricks, and GMC engineers chose Moab for prototype development, so there was no question of successfully navigating the trails. The SUV's simply nimbler about than the SUT. Clearance angles are better all over. Compared to the SUT, the SUV's 49.6-degree approach angle is just 0.1 better, but the 49-degree departure angle is 10.6 degrees better, and the breakover angle is 2.2 degrees better. Having four-wheel steer to rotate the SUV's shorter wheelbase shrinks the already tiny turning circle by 1.7 feet, to 35.4 feet. That's only four feet wider than a BMW i3, but 14 feet more compact than a GMC Sierra Crew Cab with the Short Box. And there are 'only' 15 standard cameras on the SUV, one shy of the 16 cameras in the SUT; the pickup adds an angle on the cargo bed the SUV doesn't have. Our 3X trim packed three motors producing a combined 830 horsepower and 1,200 pound-feet of torque. The $9,995 Extreme Off-Road Package threw on rock sliders with integrated steps that can support 1.5 times the Hummer's weight, full underbody skid plating, two additional underbody cameras front and rear, an electronically locking mechanical front differential for the single motor on the front, a virtual rear differential (programming that makes the two rear motors behave like a locked diff), heavy-duty ball spline half shafts, tow hooks and 18-inch black wheels on 35-inch Goodyear Wrangler Mud-Terrain tires.

Disabled man realizes dream of driving with converted pickup truck

A man with a devastating illness is mobile once again thanks to a heavily modified pick up truck. He hopes he can help others in his situation gain the freedom of mobility they need to lead a normal life. Chris Sauerbaum has a physical disability resulting from chronic inflammatory polyneuropathy, a form of muscular dystrophy where the sufferer's immune system attacks their nerves. Sauerbaum lost both of his legs and is bound to a wheelchair. After 11 years of trying, he finally has a vehicle that he can drive. "You might as well be driving a Lamborghini," Sauerbaum told the York Dispatch as the driver side door extended to a lift to accommodate Sauerbaum's wheelchair. "Everyone comes up and talks to you. You come out looking like a Transformer." It wasn't easy getting transportation that fit his needs. First he bought a Chrysler PT Cruiser, which wasn't large enough to handle the equipment needed to convert the car for a legless driver. In 2013, Sauerbaum and his wife Heather Sloat appealed to local businesses and friends for donations. They raised $10,000 and were able to put a downpayment on a GMC Sierra. The truck then underwent $91,000 worth of upgrades. It was completely outfitted for Sauerbaum, with a large lift to bring his wheel chair up to the driver's seat and joysticks doing the work of peddles and the steering wheel. New York's Office of Vocational Rehabilitation paid for the conversion. "Think of it as a big remote controlled car. An 8,000 pound R/C car," Sauerbaum told the Dispatch. After a week and a half of learning the controls, Sauerbaum was able to drive with confidence again. He will no long need to rely on his wife to get him two and from work, an 80-mile trip each day. Sauerbaum and Sloat hope to start a nonprofit called Drive for Independence that will assist other wheelchair-bound people with the costs of getting a converted vehicle that suits their needs. "It's just one piece of the puzzle to get people to work," Sloat told the Dispatch. Related Video: Weird Car News GMC Driving Ownership Truck Videos disabled ms