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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Black Friday could power record November sales

Black Friday allows some shoppers to line up in the wee hours for doorbuster deals on laptops and TVs, but the day after Thanksgiving could mean huge profits for automakers this year, too. Multiple industry analysts predict record growth for the industry for November, and the upcoming incentives could help those numbers. TrueCar predicts that Black Friday incentives could provide a major boost, and it estimates a November sales jump of 3.9 percent from last year to a record for the month at over 1.35 million vehicles. As examples of potential deals, Chevrolet, Buick, and GMC plan to offer up to 20 percent off some models, and FCA US has no-interest financing for up to 75 months from its brands. "Consumers are excited about Black Friday promotions and these month-long events appear to be resonating with car buyers." Eric Lyman, TrueCar's vice president of industry insights, said in the report. Black Friday only recently became a big day for auto sales, according to an analysis from Edmunds. Last year, Thanksgiving weekend posted double the sales as any other weekend in the month. The company predicts a sales volume of over 1.33 million vehicles for November. If that happens, it would be the beat the previous record of 1.32 million sales for the same month in 2001. Some forecasts temper the gains for November but only slightly. Kelley Blue Book predicts flat year-over-year sales at 1.3 million vehicles, but that's largely because there are two fewer sales days in 2015 versus in 2014. "Black Friday deals on vehicles have grown in popularity in recent years, and should be a big contributor to this month's sales results," said analyst Tim Fleming in the study. The combined research from J.D. Power and LMC Automotive have the lowest November prediction among this group at just over 1.279 million sales for the month versus 1.299 million in 2014. However, once the researchers adjust the figures for the two fewer selling days, 2015 could actually be seven percent higher than last year. TrueCar Finds New Auto Sales in November to Reach Monthly Record Black Friday promotions bolster sales gains; industrywide incentives up 6% from last year November 24, 2015 12:11 PM Eastern Standard Time SANTA MONICA, Calif.--(BUSINESS WIRE)--TrueCar, Inc. (NASDAQ: TRUE) projects total new vehicle sales, including fleet deliveries, will reach 1,352,500 units in November, a 3.9 percent increase from a year ago and the highest ever for the month.

2020 GMC Sierra gets small price bumps, package discounts and tweaks

A couple of months ago we covered a brace of changes GMC made to the 2020 Sierra 1500. Those included availability of the 2.7-liter turbocharged four-cylinder with 310 horsepower and 348 pound-feet of torque, the 5.3-liter V8 getting the 10-speed automatic transmission, the CarbonPro Editions debuting for AT4 and Denali trims, and a new bed view camera. But GMC has made a few more smaller changes throughout, as GM Authority found, part of a detailed overhaul among GM's pickup lines that's already changed trim names, trim volume, and prices on the Chevrolet Canyon and GMC Colorado. We'll start with MSRP adjustments on the 2020 Sierra: 4WD drivetrains in SLT, and the AT4, and Denali trims that only come in 4WD, see a price increase of $200. There are also more MSRPs to consider this year, with a handful of new Elevation models filling price gaps.  The only changes inside are AT4-logoed all-weather floor liners that come standard for that trim, and adaptive cruise control joining the Driver Alert Package II available on the SLT, AT4, and Denali trims. Speaking of packages, the Value Packages represent truth in advertising. The new base-model Sierra Sierra Value Package costs $860 to combine the Convenience Package and Trailering Package. Those two cost $1,640 when ordered separately. Sticking with the base trim, the Chrome Exterior Package disappears because the chrome bumpers it added are now the standard finish. Black bumpers front and rear can be ordered at no charge, and the 17-inch Bright Silver painted aluminum wheels can be ordered alone. One trim up, the SLE Value Package lumps Convenience and Trailering, too, but it only costs $380, which is $15 less than the Trailering Package by itself. The Elevation Value Package gets cut by $1,330 to $585. On the AT4 trim, GMC dropped the price of the CarbonPro Package from $1,060 to $560, and the Premium Package comes down by $500 as well. The same $500 discount applies to the SLT Premium Package. The new 2.7-liter turbocharged four-cylinder is the optional engine on the base, SLE, and Elevation trims, saving $235 on the first trim and $395 on the other two compared to ordering the standard 4.3-liter EcoTec V6. Smokey Quartz Metallic exterior paint is expected to disappear come Q2. Two new wheels enter the range in the upper reaches, one being a 20-inch Carbon Grey painted rim available on the AT4 CarbonPro Edition.