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Next GMC Sierra Denali accidentally leaked on consumer site

Thanks to the quick-to-screen-shot folks at GM Authority, we now have our first look at what is likely the 2014-15 GMC Sierra Denali. GMA reports that the image you see here was temporarily posted on the GMC consumer site, though as you can see now, when you scroll over the "trucks" tab, the image has been removed.
GM Authority states that because the truck in this image wears a blacked-out lower bumper, redesigned grille insert and shiny wheels, this has got to be the upmarket Denali version of the fully redesigned 2014 model year Sierra. The Chevrolet Silverado will be getting a similar treatment, as we've seen in recent spy shots, dubbed the High Country.
Expect the Sierra Denali to ride on large, unique wheels (the one we spied earlier this year was fitted with 21-inch rollers), and feature a huge helping of luxurious interior amenities, as well as premium features like xenon headlamps. An official on-sale date for the Denali has not been released, though it's been reported that the high-grade Sierra, along with its Silverado counterpart, will arrive after the Texas State Fair this summer.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

Chevy Silverado edges Ram 1500 in Consumer Reports two-truck shootout

Forget Corvette versus Viper. When it comes to important head-to-head comparisons, fullsize trucks are where domestic automakers really care. And until the redesigned Ford F-150 makes its debut, the Chevrolet Silverado is going to have plenty to brag about thanks to a new Consumer Reports shootout against the Ram 1500.
It was a tight race among these V8-powered titans, but the all-new 2014 Silverado (and its GMC Sierra twin) barely edged out Ram's updated pickup with a score of 81 points - enough to make it the institute's top-rated fullsize truck on the market. Its narrow victory over the Ram, which finished just three points back, was due to its superior fuel economy, better towing and payload capacity and conveniences like a lower step-in height, easy-to-use tailgate and rear bumper steps that make loading and unloading less of a chore.
Importantly, CR notes that buyers with less heavy-duty truck needs might actually prefer the Ram over the Chevrolet, since its high points include a smoother ride thanks to its coil spring rear suspension, dominant infotainment system with Uconnect, and a big thumbs up for the available Hemi engine and eight-speed automatic transmission.