Clear on 2040-cars

Auto blog

Ford to build next F-150, outgoing model concurrently?

Ford is rumored to be considering concurrent production for old and new F-150 models in a bid to minimize supply chain disruptions and inventory. Automotive News is reporting that the Blue Oval will build both the current F-150 and its replacement, which we showed you testing just last month, side by side for about half a year before switching over entirely to next-generation production.
As IHS Automotive analyst Mike Jackson told AN, "In order to ramp up, you have to retool...and that means you have to take capacity offline." Building both models alongside could allow Ford to cope with the still strong demand for the current F-150, while populating dealer supplies and working out supply chain kinks for the new model before making a full-time switch.
A loss of capacity when demand is so strong, even for a short period, could spell bad news for Ford, which nets an estimated 90 percent of its global profit on pickups and large SUVs. As AN states, Ford produces the F-150 in both Kansas City, Missouri and Dearborn, Michigan, which allows it to maintain some degree of flexibility in production. The new F-150 is expected to arrive at the 2014 North American International Auto Show as a 2015 model, with a design inspired by the Atlas Concept first shown at the Detroit Auto Show last January.

Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."

Ford GT40 makes historic return to racing at Goodwood

Is there a more iconic, American racecar than the Ford GT40? That may be a discussion for another day (although by all means, tell us how wrong we are in Comments), but this video of heaps of GT40s running in the Goodwood Revival races certainly has us thinking that Ford's Ferrari-killer might just be the best racer the Land Of The Free and Home Of The Brave has ever come up with.
That's completely ignoring the fact that the GT40 was largely developed by Brits using American money, but that's besides the point (there was also a rather brash Texan, who had a big role later in development). The resulting vehicle was dominant, besting the cars of Il Commendatore from 1966 to 1969, although it should be noted that Ford's GT40 was unable to beat Ferrari in its first two Le Mans outings in 1964 and 1965.
Those four years of dominance, which started with Ford sweeping the podium, were enough to establish the GT40's legend. And now, here we are almost 50 years later, celebrating the mid-engined monsters at Goodwood, in their first ever one-make race. Take a look below for the entire video.