2002 Torch Red Ford Thunderbird W/hard Top, Leather W/red Accent, on 2040-cars

Auto blog

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.
While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.
The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.

2013 Shelby 1000 unleashes its 1,200 horsepower ahead of NY show reveal

True story: Last fall, I had the opportunity to spend a week with Ford's new 2013 Shelby GT500 - the Blue Oval's factory Mustang with 662 horsepower and 631 pound-feet of torque. It's an amazing beast, to be sure. I'm not sure if it was Michigan's damp streets strewn with potholes and wet leaves, but at no point did I ever say to myself, "You know, Ford is on to a really good thing here, but what it really needs is about twice the power." And yet, for people in warmer climes with infrastructure in better nick - or for those whose muscle cars live their lives out on the track, there's apparently sufficient demand to warrant just such a beast.
Quick studies will recall that Shelby American launched its 1000 last year to commemorate its 50th anniversary, but it is returning to the New York Auto Show with a fresh version based on the 2013 GT500 I drove. The 2013 Shelby 1000 whips up 1,200 horsepower on pump gas thanks to beefed-up forced induction, engine internals and cooling. Wisely, it also incorporates an adjustable suspension and big brake package to make sure those ponies have the best chance being safely deployed to the ground.
What price the world's most powerful "production" muscle car? $154,995 for starters - donor GT500 not included. What, no convertible variant?