2011 Ford Taurus on 2040-cars

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Ford mulling EcoSport for US? [w/poll]

"We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America.
The diminutive Fiesta-based EcoSport was developed for emerging markets like Brazil and, more recently, China, but it apparently may have a future in the States, where it would form a new entry-level rung below the Escape in Ford's already robust crossover stable. Ford has big plans for its tiny CUV - Farley tells Automotive News that the EcoSport is only available in 10 countries right now, but by 2017, its distribution will have mushroomed to 62 countries. At the time the second-generation model launched at the 2012 Beijing Motor Show as a 2013 model, Ford said the EcoSport would eventually be sold in nearly 100 markets worldwide.
The Brazilian- and Indian-assembled EcoSport is available with a variety of gasoline-powered engines, but the 1.0-liter, three-cylinder EcoBoost giving 118 horsepower and 125 pound-feet of torque would seem to be the powertrain of choice for America, as it was recently confirmed for the stateside 2014 Fiesta.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford Escort testing, may be bound for Europe

There has been little news about Ford's China-focused Escort concept since debuting at last year's Shanghai Motor Show, but the no-frills sedan has shown its camouflaged face again during cold weather testing in Northern Sweden. While far from a guarantee, the test location might hint that the Blue Oval plans to market the car outside of Asia.
The Escort's black robe and zebra paint make it hard to tell if anything specific has changed about the design, but the shape of the sedan looks close to what was shown in Shanghai. Under the disguise, you can still make out the hexagonal front grille from the concept. When Ford announced the model, the company said that the design wasn't supposed to be "arrogant or pretentious," and it certainly achieved that. The engine range is still a mystery, but it seems safe to expect small, economy-focused powertrains.
A report from last year indicated that Ford may be considering broadening the new Escort beyond Asia and possibly even selling it in Europe. The fact that the company brought it to Sweden for testing could bolster that argument. A release date hasn't been set yet, but the automaker has promised 15 new products for China by 2015. The basic sedan could be on the road soon.