Ford Ranger Supercab 4x4 Pickup Truck Headache Rack Toolbox Bedlinder Bidadoo on 2040-cars

Auto blog

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Americans will get a four-cylinder Ford Mustang after all? [w/poll]

Ask and you shall receive. Remember that previous report suggesting that the 2015 Ford Mustang getting a four-cylinder EcoBoost engine, and that it would be sold in Europe only and not the United States? Well, according to Road & Track, the rumor is only partially true - The Mustang will get the engine, but it is indeed coming to America.
Additionally, according to RT, the 3.7-liter V6 will continue to serve as the base engine, and since it offers up a stout 305 horsepower in its current form, it's likely that the 2.3-liter four-cylinder EcoBoost will produce a bit more than that. At the top of the range, the Mustang GT will continue to soldier on with a V8 engine, which should continue to send over 400 horsepower to the rear wheels.
Finally, while we agree 100 percent with RT's heartfelt request for a paddle-shift automatic, we certainly expect that the EcoBoost 'Stang will be offered with a manual transmission as standard equipment. This is a Mustang, after all...

Submit your questions for Autoblog Podcast #329 LIVE!

We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #329
Subcompact sales slump, yet again