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Ford Fiesta ST customs get wild at SEMA

The massive 57-car SEMA showcase by Ford ranges from obvious aftermarket-friendly models like the Mustang, to the not so obvious ones, like the Transit Connect and cute-as-an-explosive-button Fiesta ST. Ford plucked several Fiesta STs for SEMA duty, and we were on the show floor today to get a closer look at some of them.
First up is the striking COBB Tuning and Tanner Foust Racing Fiesta ST (above) finished in a black-and-gray digital camouflage, much like that used in the military, and is meant to raise awareness for the Pat Tillman Foundation. COBB also fitted a three-inch exhaust and a cold-air intake. A new shift knob, carbon-fiber hood and a Kicker stereo round out the mix of upgrades.
MRT got its hands on a Fiesta ST and created a car inspired by Forza Motorsport 5 (below, left). Featuring a two-tone paint job and more performance upgrades than you can shake a stick at, this Fiesta ST is one of the cooler compacts at Ford's stand. A high-performance exhaust system, along with a complimentary COBB induction system, allows the ST to breathe better, while an H&R coil over suspension and Steeda brakes help it stop and turn better than stock.

2015 Ford F-150 pricing announced, aluminum-bodied truck up just $395

The eagerly anticipated Ford F-150 has had its 2015 pricing announced, adding only a small amount to the pickup's total cost, despite its weight-saving aluminum body. The XL and XLT entry level models only see a $395 boost over the heavier, current-generation, 2014 truck.
The XL starts at $26,615 while the XLT rings up at $31,890. The increase for Lariat is up a similarly negligible $895, to $39,880. Going up the ladder, meanwhile, the leather-intensive King Ranch sees the biggest jump of the F-150 family, with prices increasing $3,515, to $49,460. Finally, picking up the top-end Platinum trim will cost an extra $3,055, with prices starting at $52,155.
The higher prices are being blamed not only on the aluminum bodies, which trim up to 700 pounds of body fat, but on increased levels of standard equipment. While we were expecting a price hike, the fact that the 2015 F-150's volume trims - Ford spokesman Mike Levine told Reuters that the XL and XLT alone cover 70 percent of F-150 sales - have had less than a $400 increase is hugely impressive.

Ford books $2.6B pretax quarterly profit

While its crosstown competitors at General Motors are smarting over a drastic drop in net income to $200 million in the second quarter, Ford has reason to celebrate. The Blue Oval has announced its own Q2 financial results, including a growing net income of $1.3 billion, a $78 million increase over last year. Pretax profits for the company reached $2.6 billion, up $44 million from 2013, but total revenue dropped slightly to $37.4 billion, down from $37.9 billion. Profits per share before one-time charges totaled 40 cents per share, beating Wall Street analysts' expectations of 36 cents a share.
Regionally, the Blue Oval performed strongly, as well. North America posted a record quarterly pre-tax profit of $2.4 billion, a $119 million increase. Europe also showed signs of turn around with its first profit in three years of $14 million after a loss of $306 million in Q2 2013. Ford is actually predicting profitability in the troubled region in 2015. Asia Pacific operations also performed well with $159 million in profits, up $29 million from last year. The only region where the business posted a loss was South America.
According to Automotive News, Ford also announced more precise plans about the changeover to build the aluminum-intensive 2015 F-150. In August, the Dearborn plant will shutdown for eight weeks to retool and its Kansas City plant will do the same next year.