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Ford F-150 RaptorTrax is Ken Block's ultimate snowmobile

Even when Ken Block isn't starring in the latest Gymkhana video or tearing up Global RallyCross courses, he's finding new ways to redefine "awesome" as it applies to motorsports. For evidence of this, look no further than Block's latest Monster-badged creation, the Ford F-150 RaptorTrax.
Billed as the "world's fastest snowcat," the RaptorTrax started life as a Ford F-150 SVT Raptor, and then a set of Mattracks were put in place where the truck's bead-locked wheels and meaty rubber once resided. The goal was to create a truck that made it easier - and presumably more fun - for Block and his buddies to hit the slopes on their snowboards. Aside from the obvious track upgrades, this truck also received a Whipple supercharger, full roll cage, Recaro seats, an in-bed snowboard rack, a roof basket and a rear-mounted winch - you know, just in case something or someone actually manages to get this truck stuck.
The RaptorTrax will be on display later this week at the Winter X Games in Apsen, CO, but we'll have to wait until next winter for a full Block-worthy video of the truck. A full press release from Hoonigan Racing Division is posted below, and a high-res image can be found by clicking above.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Saleen previews new 302 Mustang

The introduction of a new generation of a model like the Ford Mustang may be exciting enough in its own right for enthusiasts, but that's just the tip of the proverbial iceberg, because you know that Ford itself as well as numerous aftermarket tuners will soon follow up with even more desirable versions. And few Mustang tuners carry quite the same clout of Saleen.
Recently reunited after its previous split, Saleen is back on the map and hard at work on new aftermarket modifications for a wide array of muscle cars. We knew it would only be a matter of time before it would release a new 302 Mustang, and now it's sent out the first image to show us what to expect.
Details are scarce, but House that Steve Built says the 2015 Saleen 302 Mustang "is perfectly positioned as the next American exotic." And it should know, considering that it's the same outfit that produced the Saleen S7 that really was a true American exotic. From the teaser image above we can see that Saleen has given its Mustang a new front air dam, a very wide air scoop on the hood and of course Saleen's trademark slat grille.