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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford rolls out diesel Focus ST at Goodwood [w/poll]

If you're in the market for a hot hatch, there are some excellent choices at your disposal - especially if you live in Europe. But if you want a diesel, well, your choices become rather more limited. Volkswagen tends to that niche market with the Golf GTD (essentially an oil-burning version of the GTI available Stateside), but that's about the extent of it. The pleas of those looking for more diesel-burning hot hatch choices haven't fallen on deaf ears at Ford, with the Blue Oval not only rolling out a facelifted gas-powered Focus ST at the Goodwood Festival of Speed this weekend, but also a new diesel version as well.
The diesel Focus ST (which we hope and pray isn't marketed as the STD) packs a 2.0-liter turbodiesel four producing 182 horsepower and 295 pound-feet of torque to propel the oil-burning hot hatch to 62 in 8.1 seconds en route to a top speed of 135 miles per hour. With less power and only slightly more torque, that makes the diesel Focus ST considerably slower than the gasoline one, which packs 252 hp and 270 lb-ft, runs to 62 in 6.5 seconds and tops out at 154 mph, but (in a testament to how far particulate filters have come) the diesel model cuts carbon emissions by nearly a third compared to the petrol version and returns about 50-percent better fuel economy, which makes that much more of a difference in markets where diesel is already priced better than gasoline at the pump.
For buyers who wouldn't consider anything other than a diesel, it also represents 23-percent more power than the previous top-level diesel Focus. The VW Golf GTD, for reference, offers up 181 hp (just 1 horse less), 280 lb-ft (15 fewer torques) but is somehow estimated to reach 60 in a considerably fleeter 7.4 seconds.

Watch Piquet and Mansell bend some sheetmetal in Ford Fusion GP

As we told you about before, there were four episodes planned for the Ford Fusion GP campaign in Brazil, and the whole series has now run its course. The Ford ads pit Brazilian Formula One driver Nelson Piquet against English F1 pilot Nigel Mansell driving the new Fusion, the two coming together again after their partnership at the Williams F1 team ended in a miserable state more than 20 years ago.
They're lined up for you below, in reverse chronological order. You should watch number three first, though, as it adds a bit more spice to the NASCAR action in the fourth.