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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford wants smart cruise that's speed and grade sensitive

Ford is working to make adaptive cruise control even smarter and more economical for future vehicles. The automaker now has a patent (pdf link) on a system to use information on the grade of the road, traffic data, and a driver's preferences to eke out better fuel mileage over a journey. This solution would essentially put a little hypermiling right into a model's software. The Blue Oval's patent refers to this tech as "route navigation with optimal speed profile," and the system starts by splitting the way to the driver's ultimate destination into many smaller pieces. Each one is analyzed based on GPS data, and traffic info is also constantly updated. Based on the occupants' preferred travel time, all this info is combined to figure out the most efficient speed for each leg of the journey. All of these calculations are actually more than the car's computers can handle, so some of the math is offloaded to a cloud-based network. According to Ford, some of the benefits come when tackling hills while diving. Maintaining a single speed when going up and down steep grades isn't the most efficient method, but current technology can't easily make the necessary adjustments. This system uses the GPS data to adapt the vehicle's speed and leave the situation with better fuel economy. Ford is currently making major investments into autonomous driving technology and has some prestigious partners. While the patent documents don't specifically mention the optimal speed profiles for driverless vehicles, they seem like a natural fit. Over the course of an entire trip, the fuel economy gains would likely be even greater than over a few miles on a relatively flat interstate.

NHTSA investigating Ford's solution to May 2014 power steering recall

The National Highway Traffic Safety Administration is investigating a complaint that Ford's response to a May 2014 recall of the 2008 to 2011 Ford Escape and Mercury Mariner doesn't quite go far enough to solve a troubling power-steering problem. Roughly a year ago, Ford recalled nearly a million vehicles after it was found that a problem with the torque sensor's communication with the power steering control module could cut steering assistance for drivers. While manual steering would still be available, the problem was enough to ask drivers to report in to have the PSCM inspected, and if necessary, replaced (along with the torque sensor, or in dramatic cases, the entire steering column). That would only happen, though, if trouble codes were being thrown. If there weren't any problems, dealers were told to simply update the PSCM's software so that any issues between it and the torque sensor would simply throw a visual and audio warning – power steering would still be maintained. The petitioner claimed that following the recall work, he still experienced a problem with the torque sensor. According to NHTSA, a claim was made that Ford didn't go far enough in its solution to the problem, and that "the software update itself may in fact cause further issues with the affected vehicle's power steering, causing it to fail, and ultimately requiring replacement of the torque sensor or entire steering column." The petition was filed in early February and is now officially being looked into by NHTSA.