1924 Ford Model T Roadster 60's Show Car on 2040-cars

Auto blog

Autoblog joins Elon Musk and Danica Patrick in accepting ALS Ice Bucket Challenge

Unless you've been living in an off-the-grid cabin in the woods for the last couple of weeks or abstain entirely from social media activities, you've probably seen someone you know dump a bucket of ice and water over their own head recently. While the origins of the so-called Ice Bucket Challenge are shrouded in a history typical of Internet memes, its effectiveness in raising money and awareness for the ALS Association has been astonishing.
Celebrities from the worlds of entertainment, sports, technology and more have generated untold millions of video views in support of the organization that is helping patients with Amyotrophic Lateral Sclerosis (ALS, better known as Lou Gehrig's Disease), and generated a much needed influx of cash, as well. Recent reports have some $15.6M raised in the last two weeks.
Of course, the big-hearted world of automotive celebrities has taken part in the drenching charity effort as well. Follow on below for some of the biggest names on four wheels getting iced for charity, with a smattering of your favorite Autobloggers thrown in for good measure.

Ford bringing production F-150 to Detroit with Atlas styling and Alcoa blast shields

According to a report in Bloomberg, the 2015 Ford F-150 will indeed be showing up at the Detroit Auto Show next month. It will bring attitude with it, not only in the form of sheetmetal inspired by the Atlas concept (pictured) that appeared at the 2013 Detroit show but also in the Alcoa military blast shields among the display being used to showcase the ruggedness of aluminum.
There's been a lot of talk about the F-150 switching to aluminum body panels (although maintaining a steel frame), and for good reason. The lightweight body is expected to shed more than 700 pounds and greatly increase its highway mileage, but production-line issues and possible delays have been a major focus of attention concerning the best-selling vehicle in America for 32 years, meaning Ford has to get it right. F-150 is responsible for a massive portion of the company's global profits and it will come in a year when company profits are already predicted to decline because of new car launches.
When it comes to dings, the Bloomberg story says Ford wants Alcoa to supply some of the military-grade aluminum it uses for blast shields on battlefield vehicles to help it talk up the toughness of aluminum. Reading commentary on the many stories about the F-150 reveals there are many more little questions about the aluminum overhaul, like "How much will it cost to repair and insure?" and "How will companies hang their magnetic signs?" Answers should start coming in a couple of weeks.

Detroit automakers gain market share simultaneously for first time in 20 years

While monthly sales figures might be an easy way of tracking the progression of the auto industry and individual automakers, looking at market share might be more indicative of how each company is actually standing up against its competitors. For the Detroit Three automakers, they have collectively lost almost 30 percent of the market over the last 20 years, but now, for the first time since 1993, Ford, General Motors and Chrysler have each posted market share gains at the same time.
According to Automotive News, Ford's share increased the most by 0.7 percent, GM was up 0.5 percent and Chrysler rose marginally by 0.2 percent, giving the Detroit automakers a total market share of 45.6 percent. As for the Japan's Big Three, the article reports that Toyota is up by 0.7 percent, Nissan is down the same amount and Honda has seen "little change."