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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford to announce Mulally retirement, Fields CEO as early as May 1

Ford CEO Alan Mulally may be about to announce his long-rumored retirement from the Blue Oval, according to a pair of insiders who spoke to Bloomberg. An official statement on the succession could arrive as soon as May 1. Chief Operating Officer Mark Fields is rumored to step up as the new CEO. The company is said to be readying the announcement soon to ensure an orderly transition of power, according to the insiders.
Mulally's retirement from Ford has been a hot topic for a while. He was seriously rumored last year to be leaving the automaker to take over as the CEO of Microsoft. The board even said at one point that it was okay with them if he stepped down early. However, the CEO maintained he would stay with the business through at least the end of 2014. Fields has been rumored as a frontrunner to take over the top spot at the company since he was promoted to COO.
For the moment, Ford isn't officially confirming any of these plans. "We don't comment on speculation. We do have succession plans in place for our key leadership. We take succession planning very seriously," said Susan Krusel, Ford Global News Manager, to Autoblog.

Feds looking into Ford Explorer exhaust leak complaints

There may be a burgeoning problem with exhaust leaks in the 2011-2014 model year Ford Explorer. The National Highway Traffic Safety Administration is examining multiple complaints of a gasoline smell in the cabin of these SUVs. However, the exact cause of this problem is still unknown.
"The agency is reviewing all available data and will take appropriate action as warranted," said a NHTSA spokesperson in an email to Automotive News. Owners seem to generally complain on the regulator's website of the smell entering the cabin through the air vents. At this time, the government organization has not yet opened an official investigation into the problem, though. When it does begin inspecting vehicles, NHTSA posts a detailed breakdown of its public data online.
Similar problems have been reported about the Explorer in the past, though. In 2013, Ford issued a recall for the 2013 model year of the SUV due to a fuel leak that could cause drivers to smell a gasoline odor and repaired them again later for another possible leak. In response to Autoblog's questions, Ford responded via email: "We are not aware of a NHTSA investigation. We are currently reviewing the case and in the event that any action is required, we will address it promptly."