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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests
Thu, 23 Jan 2014Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.
eBay Find Of The Day: 1988 Saleen Ford Mustang General Tire 21R race car
Tue, 29 Jul 2014Saleen may be making headlines these days for working on the Tesla Model S, but its history and bread-and-butter is all about the Ford Mustang. The rear-wheel-drive Dearborn pony cars singlehandedly put the company on the map in the '80s. Founder Steve Saleen was already a talented American racing driver when he started the venture, and like many auto industry businesses before him, Saleen went to the track to prove his vehicles' worth. Now, there's a chance to buy one of those early racers on eBay Motors.
Saleen Mustangs raced in the Sports Car Club of America Escort Endurance Championship - a series of multi-hour races meant to challenge man and machine. Ostensibly a showroom stock class, the cars had larger wheels, tuned suspensions and other upgrades that stretched the concept slightly. Saleen found major success though, taking the championship for its class in 1987 and winning the 24 Hours of Mosport consecutively from 1986 through 1988.
According to the seller, Saleen only built eight of these cars, and this one carries the #21R serial number. They all started life as new Mustangs from Ford dealers but were immediately stripped and prepped to go racing. Beyond obvious mods like a roll cage, they featured eight-inch wide wheels in front, an inch of additional track width, stiffer suspension bushings and much more.
2015 Ford Focus
Tue, 14 Oct 2014Sitting down at the pre-drive briefing with Ford engineers ahead of sampling the refreshed 2015 Focus, water bottles clinked as we wet our whistles before Q&A. While pouring a glass, we noticed something stamped on the bottle label: "1L." One liter. We were palming the exact displacement of the EcoBoost engine our group was about to drive. This was undoubtedly coincidence (such bottles litter every conference and dinner table in Europe) but it served to drive home just how small the total swept volume of Ford's wunderkind powerplant really is. It's tiny.
Of course, this isn't our first run-in with the little triple - we've sampled its turbocharged charms before in Ford's smaller Fiesta. At that time, we found it had plenty of poke for the subcompact, but the larger C-segment Focus carries around another 450 pounds or so and pushes a wider profile through the air. Would the three-cylinder have the stuffing to make the most of the Focus' athletic chassis, or would it be a letdown? Would it be the same as it was when we tested it in a Euro-spec Focus a couple of years ago? There was nothing left for it but to head out on the bucolic roads surrounding Versailles the day after the Paris Motor Show and find out for ourselves.