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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Ford spotted testing new Focus RS at the Nurburgring

Ford is expected to be launching a revised version of the Focus ST soon, but the latest snapshots from our spy photographers at the Nürburgring suggest that the Blue Oval is already working on an even more potent example: the new Focus RS.
Though the partially disguised test mule is wearing an ST badge (along with a Dewey sticker that makes us wonder what adventures Huey and Louie are up to and what manner of duck-tail rear spoiler they may be wearing), there are several tell-tale signs that something else is afoot here. There's a larger front air dam, bigger brake calipers, dual exhaust tips (instead of the central exhaust on the ST) and a reshaped wing protruding from the trailing edge of the roof.
That may all be well and fine, but what's under the hood? We don't know yet for sure, but word has it that Ford is preparing to port over the 2.3-liter turbo four offered in the new Mustang, where it packs 305 horsepower and almost as much torque - potentially retuned to produce even more for the top-of-the-line Focus, which could channel it all to the front wheels like the last model or pack an all-wheel drive system. The Global C platform on which the Focus is based does, after all, also underpin AWD models like the Ford Escape and Lincoln MKC.