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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests
Thu, 23 Jan 2014Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.
Aussie Ford Falcon GT shows its rear end to Lamborghini Gallardo
Sun, 27 Apr 2014When Ford Australia announces, as it did recently, that it wants to celebrate the end of its Ford Performance Vehicle division with a Falcon FPV GT-F that celebrates big-bore origins of the nameplate, it's talking about the kind of car in this video.
At some point the classic Falcon GT - said to be an XY series - was invited to a test of acceleration against a Lamborghini Gallardo. At the very least, the Falcon GT had a 351 cubic-inch motor and 300 horsepower, but whatever this guy's got under the hood of his yellow sedan makes has him so confident that he doesn't even move his elbow from its resting place on the door.
You'll find a reminder of Ford Australia's heyday, a raucous exhaust note and some NSFW language in the short video below.
Ford recalling 850,000 cars and SUVs for airbag issues
Fri, 26 Sep 2014Ford has announced a major recall of 850,000 vehicles from model years 2013 and 2014 due to a problem with the "restraints control module."
According to Ford, a short circuit could develop in the module, causing the airbag warning light to illuminate. In more severe cases, dependent on where the short develops, the airbags and seatbelt pre-tensioners may not work in the event of an accident. The problems can be more wide-ranging than that, too, as systems that rely on information from the control module, such as the stability control can be affected.
With 850,000 vehicles affected, it's no surprise that some of Ford's volume leaders are covered. That includes the Fusion and Lincoln MKZ sedans, as well as the incredibly recall-prone Escape and the C-Max MPV.