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Ford could make as much as $13k profit for every F-150

The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:

Vile Gossip | Adventures in tire testing

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine , the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America . She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. This is her first column for Autoblog — look for more Vile Gossip in the future. I began writing at Car and Driver magazine back in its golden age in the 1970s, before I'd actually read it. I knew very little about cars. The only magazine I read religiously was Four Wheeler because I owned big trucks and liked to go off-roading with my Chrysler Proving Grounds friends. My vast 10 years of driving experience up to that point (high-speed dirt-road idiot, taxicab driver, Chrysler Proving Grounds test driver) had less bearing on my being hired at Car and Driver than the fact that the editor just wanted to rile up the all-male staff. He didn't need me for that. They were already in full dudgeon when I arrived. They'd just spent a chunk of time testing a stack of tires for their big tire-test issue, and the editor-in-chief was toe-to-toe with the technical editor over the rankings of the top 10 tires. It was loud, and it was angry. I had no idea that car magazines tested tires. Cab driving had led me to believe that airing up a tire and changing a flat was all you needed to know. I changed so many flats on that cab, I eventually wound up in front of a live audience on the " Oprah Winfrey Show" demonstrating my brilliance with a jack and a tire iron. My point, of course, is that tires are more controversial, and also more essential, than you'd think. My other point is that it's good to get worked up about the subject, but not quite so good to let yourself be seen, as I did, on my hands and knees with my ass up in the air on national TV. This is how I prefer to test a tire: First, pick a top brand. Then accept their invitation to try and beat the crap out of their tire. I chose Yokohama, celebrating its 100th anniversary this year. The big news for them was the GEOLANDER M/T G003!

How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).