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Automakers' rush on aluminum may result in shortage

Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.

Ford Focus was best-selling nameplate in 2012

Last August, Ford made a few waves by claiming that the Ford Focus was, at that point, the top-selling car in the world. The automaker failed to account for variations of the Toyota Corolla wearing a different name (such as the Auris and Matrix), however. With official data from Polk coming in now, Ford is able to say that the Focus was, in fact, the best-selling nameplate in the world last year.
Using new-car registrations (which doesn't factor in fleet sales), the Polk data shows that a total of more than one million Focus models around the world. Strong sales in the US and China have led to a 16 percent increase in year-over-year Focus sales from 2011 that helped to create even more of a gap between it and the second-best global seller, the Corolla.
Ford also had the Fiesta and F-Series listed in the top 10 for worldwide nameplates, but what's even more impressive is the fact that the F-Series is only sold in North America. Scroll down to see the list (compiled by Ford using Polk data) of the top global sellers last year and a press release from Ford.

Ford hiring 800 more salaried workers than originally expected

Ford is on a roll this year, with excellent quarterly earnings and better-than-expected vehicle sales leading to 800 more job opportunities with the Blue Oval. In January, Ford announced that it wanted to hire 2,200 salaried employees, but, since then, that figure has been revised to 3,000, representing a 36-percent increase over original projections. About 1,500 of those jobs remain, 80 percent of which are technical professional positions.
"Engineers and technical professionals are in as much demand as our cars, trucks and SUVs," says Felicia Fields, Ford Group Vice President for Human Resources. Helping to spur this job growth are increasing market share on both the West and East Coast and robust demand for the Ford Escape and F-150.
To find job candidates, Ford is reaching out to them via Facebook, Twitter and LinkedIn, in addition to the company's corporate career site. The Blue Oval is also ramping up its presence on college campuses.