2008 - Ford F-350 on 2040-cars

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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Ford overlooks the Big Apple in the 2015 Mustang Convertible [w/video]

Ford has done it again. Like in April of 1964, there is once again an all-new Mustang Convertible sitting on the observation deck of New York City's Empire State Building. This has been in the making for a little while, with the first report that Ford would recreate the sky-high publicity stunt coming out a few weeks back.
The process of getting the Mustang up there wasn't exactly easy. A Troy, MI-based company chopped up the new droptop, a necessary evil to get the Mustang on the Empire State Building's only freight elevator that runs to the 86th floor observation deck. But it was slightly more involved than just taking the car apart. The company, DST, built a mockup of the ESB's freight elevators, and then practiced its cuts on a second pre-production Mustang Convertible (measure twice, cut once).
The result of all this work are the images you see above. Yes, sitting in the crisp, morning air of midtown Manhattan, over 1,000 feet up, is this brilliant, Triple Yellow Mustang. Take a look up top for our gallery of images from today's event. You can also scroll down for videos and images of the process leading up to the ESB debut.

Ford Mondeo with 1.5-liter EcoBoost debuts in China

Does the car above, posing fancifully in white, look familiar? Well, it should. Although it wears Mondeo badges in the form you see above for the Chinese market - as it does in Europe - the car is basically the same thing sold in the US as the Ford Fusion. Of course, it's what's under that shapely skin that counts.
Ford has chosen the Shanghai Motor Show as the venue with which to unveil its 1.5-liter EcoBoost four-cylinder engine. We'd heard about the engine before, but now we have a few performance estimates to share: 133 kW of power (about 178 horsepower) and 240 Nm of torque (about 177 pound-feet).
Those numbers pretty much confirm previous rumors indicating about 177 in each category, and it's right on par with what Ford's own 1.6-liter EcoBoost produces. Ford is claiming best-in-class fuel economy as well, but no specific figures have yet been provided. In any case, we'll surely have all the data soon enough, as the 1.5-liter mill is destined for the US Fusion in 2014.