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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

2014 Ford F-150 gets CNG option

Ford is toiling away, installing heavy-duty engine components into select 3.7-liter V6s to allow them to run on compressed natural gas (CNG) and liquid petroleum gas (LPG) in addition to gasoline. That's nothing new, but now, Ford has announced that it will offer the 2014 F-150 with this engine configuration, bringing the Blue Oval's total number of CNG/LPG-friendly vehicles up to eight. The F-150 will be the only half-ton pickup on the market that can run on these gases.
Ford will charge $315 per vehicle to equip the optional engine, but the trucks won't be ready to run on the alternative fuels straight from the factory and must be upfitted with additional equipment. A Ford Qualified Vehicle Modifier will install a separate fuel system for the compressed gases at a cost of $7,500 to $9,500, depending on fuel tank size. With the right-size tank, the F-150 equipped with the CNG/LPG-prepped engine can go 750 miles on one tank of gas, according to Ford, averaging 23 miles per gallon.
The practice of offering flex-fuel vehicles is gaining momentum as businesses take advantage of cheap gas. CNG can be bought for $2.11/gallon on average (per gasoline equivalent), and sometimes for as little as $1.00 in some parts of the US, Ford states. "With the money saved using CNG, customers could start to see payback on their investment in as little as 24 to 36 months," says Jon Coleman, Ford's fleet sustainability and technology manager. The automaker expects to sell a total of 15,000 CNG/LPG-prepped vehicles in the 2014 model year.

Ford auctioning off F-35-themed 2015 Mustang for charity

Ford's been a supporter of EAA AirVenture, a huge, annual air show held in Oshkosh, WI, for several years now, with one of its most notable contributions being a modified Ford Mustang, designed to look like one of America's great fighting aircraft. There was an SR-71 Mustang, based on the legendary spy plane, a Red Tails edition, which honored the ground-breaking Tuskegee Airmen of World War II, as well as Blue Angels and Thunderbird Mustangs, based on America's two great military aerial demonstration teams.
Each car is auctioned off, with all proceeds going to the EAA Young Eagles program, which introduces kids to the joy of flight. For the 2014 AirVenture, which runs from July 28 to August 3, the one-off pony car is based on the new-for-2015 Mustang, and America's latest fighting aircraft - the controversial F-35 Lightning II.
The unique Mustang sports titanium paint scheme, with both glossy and matte sections, as well as yellow-and-blue trim and decal elements inspired by CF-1, the first F-35 test plane. A carbon-fiber front splitter and rear diffuser add some visual eye candy, while the interior boasts a set of Recaro seats. Ford also opted to fit unique wheels and a brawnier rear spoiler, to tie everything together.