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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford supports bid for Detroit Rallycross race with Motown-minded Fiesta ST vid

As Ford continues its cheerleading effort to help bring the 2014 Summer X Games to its hometown of Detroit, MI, it has released footage of its 2014 Fiesta ST Rallycross car on location at some of the city's well-known landmarks. This video appears to have been shot around the same time as the previous X Games Detroit video was made, but it focuses 100-percent on rally car action.
With Ford Racing driver Andreas Eriksson behind the wheel, this Fiesta ST lays down some serious rubber atop Detroit's Cobo Hall parking structure, at Belle Isle and around the Michigan Central Depot. Detroit isn't alone in the bid for a three-year X Games contract as Chicago, Austin and Charlotte are also hoping to play host. The winning host city is expected to be announced this summer. Scroll down for Ford's two-minute video showing the Fiesta ST Rallycrossing through the Motor City.

Hennessey unleashes 2015 HPE700 supercharged Ford Mustang

Thanks to the 2015 Dodge Challenger SRT Hellcat there is a new magic number in the muscle car world - 707. To raise eyebrows these days in the power war, a vehicle needs to match or preferably exceed that palindromic figure. The tuners over at Hennessey took a look at it for their 2015 HPE700 Mustang and decided to go one better. Well, ten actually, because they bestowed their latest creation with 717 horsepower and 632 pound-feet of torque.
The HPE 700 Mustang takes the standard Mustang GT with its 5.0-liter V8 and turns up the power a few hundred notches with a Roots-type supercharger running at 7.25 psi. Hennessey claims that this boosted 'Stang can rocket to 60 miles per hour in about 3.6 seconds and cover the quarter-mile in 11.2 seconds at 131 mph. For those keeping score at home, those figures are very similar to Challenger Hellcat.
To cope with all of the added boost, the engine gets a high-flow throttle body, upgraded injectors, new fuel pump, stainless steel exhaust and Hennessey's calibration for the engine management. Pricing for the package is $59,500, including the base 2015 Mustang GT, but the company is limiting production to 500 units for the 2015 model year. Founder John Hennessey told Autoblog that he has already received about a dozen orders for them.