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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.

Next Ford Raptor spotted wearing aluminum skin

Well, look at what we have here. Judging from these spy shots, Ford is indeed working on the next generation of its off-road-ready F-150 Raptor pickup truck. We've made no attempt to hide our appreciation for the Baja-style truck, which combines most of the usability of a fullsize truck with heavy-duty suspension components to make a kind of performance vehicle that is unique in the market.
What we haven't known, until now, is whether Ford would push forward with its Raptor program now that it has a completely new F-150 to serve as its base. And that's especially true since Ford made the bold move of switching the bodywork of its best-seller from tried-and-true steel to aluminum. As you can see above, the front and rear of this silver truck are clad in current-gen Raptor bodywork, while the center section that houses the occupants appears to come from the upcoming 2015 F-150.
Dissecting the views above, we note a few interesting tidbits. First, there looks to be a bulge in the truck's hood. Second, we see a new grille between the current Raptor's headlights, sporting a mesh finish and two horizontal bars. Lastly, our eyes can't help but lock in on those burly A-arm suspension pieces down below, not to mention all that ground clearance the specialty suspenders bring to the table.