2005 Ford F250 - 8-cylinder Red on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford wins second consecutive Engine of the Year with 1.0L EcoBoost [UPDATE]

For the second year in a row, Ford has taken top honors in International Engine of the Year voting. As was the case last year, it is Ford's 1.0-liter EcoBoost engine that earns the automaker the accolade, achieving the highest-ever accumulated score in the 15 years that the award has been handed out.
A panel of 87 automotive journalists from 35 countries are responsible for choosing the world's best engines, and this is only the third time an automaker has managed back-to-back victories. Voters were impressed by the "Baby EcoBoost" engine's power output - 123 horsepower between 1,400 and 4,500 rpm, 148 pound-feet of torque from 1,400 to 4,000 rpm - and its compact size; Ford has demonstrated that the package is small enough to fit in the overhead bin of a passenger airplane.
Currently, the 1.0-liter EcoBoost is offered in the European Fiesta, B-MAX, Focus, C-MAX and Grand C-MAX, and Ford plans to put the engine in the Transit Connect, Transit Courier, Tourneo Connect, Tourneo Courier, Mondeo and EcoSport in short order. In North America, the Fiesta will be the first vehicle to offer the 1.0L EcoBoost later this year.

2016 Ford Focus RS may yet be AWD, US sales likely

When it comes to forbidden fruit, few vehicles are spoken of in as hushed a tone as the Ford Focus RS. The turbocharged, five-cylinder hot hatch could only be seen from afar by American customers as it tore up the roads of Europe. And while it's safe to say that Ford's Yankee fans are quite happy to now be on equal footing with drivers in the old country thanks to the Focus ST, we doubt there'd be much protestation over a successor to the RS arriving stateside.
Of course, we've seen images of the new RS undergoing testing, but a new story by Road and Track aims to fill in some very large blanks in our knowledge of that car, thanks to a pair of mysterious insiders at the Ford. Chief among those is this - the RS will almost certainly make its way to the US, albeit in limited quantities. It gets better, though.
Under hood, the new RS is unsurprisingly expected to borrow the 2.3-liter, turbocharged four-cylinder from the 2015 Ford Mustang and 2015 Lincoln MKC. While that twin-scroll turbo produces 310 horsepower in the Mustang and 285 ponies in the MKC, R&T expects the RS to deliver quite a bit more firepower - 325 to 350 hp, with preference going to the higher output due to the limited-edition nature of the RS. This roughly fits with previous reports.