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2015 Ford Mustang gets pricing, configurator and less weight than expected

It's here; it's finally here. No more speculating or looking at dealer order guides, the configurator for the 2015 Ford Mustang is finally online. That means you should put down whatever you're doing and build your new 'Stang. Weight data for the new model has also leaked out, and while there is an increase, it's less than previously rumored.
The basic V6 coupe carries a base price of $23,600, plus an additional $825 destination charge for all models. Upgrading to the 2.3-liter Ecoboost costs $25,170, and the Ecoboost Premium is $29,170. If you need a V8 in your life, the Mustang GT is $32,100 or $36,100 with the Premium package. That puts the starting price up about $1,000 over the previous generation for the V6, but the turbocharged four-cylinder starts about $1,400 less than the V6 Premium, which is no longer available. Prices for both V8 models jumped about $1,000, as well.
If you need the convertible Mustang, the V6 starts at $29,100, excluding destination, $1,590 more than last year. The Ecoboost Premium 'vert is $34,670, and the GT droptop is $41,600.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford Mustang to get four-cylinder in Europe, but not US

Fans of the Ford Mustang SVO, which was produced from 1884 through 1986 with a turbocharged 2.3-liter four-cylinder engine and a manual transmission, may be interested to know that Ford is reportedly going to introduce something similar for 2015. But don't get too excited if you live in the US, as Edmunds reports that the vehicle will be offered in Europe only. Boo!
According to the report, Ford will put a version of its EcoBoost turbocharged four-cylinder into the engine bay of the Mustang. The engine would be enlarged from its current 2.0 liters to 2.3 liters, taking horsepower from 252 to around 300. The well-known 5.0 V8 engine will also be available in Europe.
"The Mustang is uniquely Ford and has a huge fan base here in Europe. Now those fans have something to look forward to and we look forward to providing more details in the near future," says Ford of Europe CEO Stephen Odell. That's great... but why not offer buyers in the States the (likely) fuel-efficient turbo option, too?