2009 Ford F150 Xl on 2040-cars

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Ford jumps back in the water with marinized 6.2L V8

Nameplates like the Mercury Mariner and Lincoln Navigator aside, Ford hasn't offered a marine engine in over two decades. But through a new partnership with one of the biggest names in the business, the Dearborn-based automaker is dipping its proverbial toes back in the water.
Announced yesterday at the SEMA Show in Las Vegas, the new partnership between Ford Component Sales and Indmar Marine Engines will see the 6.2-liter V8 from the F-150 SVT Raptor and F-Series Super Duty marinized for use in boats.
The largest privately owned inboard gasoline marine engine manufacturer in the world, Indmar has been in the business for 43 years, and figures the Ford V8 will be just what watersport enthusiasts are looking for to tow waterskiers and wakeboarders to their hearts' content.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

NHTSA investigating 725k Ford, Mercury vehicles for stalling issue

Owners of Ford Escape, Mercury Mariner, Ford Fusion and Mercury Milan models, listen up. According to a report on Automotive News, the National Highway Traffic Safety Administration has opened an investigation into these four vehicles totaling an estimated 725,000 units. The investigation appears to center around a malfunctioning throttle body on non-hybrid models of the 2005-2012 Escape and 2011-2012 Fusion. With Mercury dying off after the 2011 model year, this probe will also apply to the 2005 through 2011 Mariner and the 2011 Milan. There has been some discussion around the Escape stalling issue for some time now, but this investigation appears to be larger in scope than before.
Though not a recall yet, NHTSA's Office of Defects Investigation (ODI) has received 123 complaints of stalling or surging vehicles, while Ford itself has logged 1,472 complaints. The investigation report, which is posted below, seems to indicate that a faulty circuit board for the throttle body could cause the vehicle to go into limp mode, which, according to NHTSA, could cause complaints of both stalling and surging.